The trademark MONARCH was filed by Avery Dennison Retail Information Services LLC, a Limited Liability Company (the "Applicant"). The application was published for oppositions on July 5, 1998, and received one opposition filed on October 5, 1998 by MONAR TEXTIL, S.A. on Likelihood of confusion. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued October 5, 1998
The application was filed in Dutch, and Dutch was also language of all opposition proceedings (English was selected as the second language).
Two renewals of the trademark were recorded, one on June 18, 2006, and the other one on April 3, 2016.
Change of name and professional address of the trademark registration was recorded on March 24, 2006. Change of name and professional address of the trademark registration was recorded on June 24, 2007. Change of name and address of the trademark registration was recorded on July 22, 2007. Change of name and professional address of the trademark registration was recorded on February 6, 2013. Appointment and Replacement of representative of the trademark registration was recorded on August 1, 2013. Appointment and Replacement of representative of the trademark registration was recorded on December 20, 2020. Appointment and Replacement of representative of the trademark registration was recorded on January 23, 2022. A transfer of the trademark registration was recorded on March 16, 2022.
The application claimed as seniority of "BX" trademark null registered on September 27, 1976 which was accepted by the office.