EUTM file information

008212896

True blue


April 11, 2009

Trademark Summary

The trademark application true blue was filed by Saatchi & Saatchi North America, Inc., a U.S. corporation (the "Applicant"). The application was published for oppositions on March 14, 2010, and it was registered by office on June 27, 2010 without any oppositions.

The application was filed in English (French was selected as the second language).

The renewal of the trademark was recorded by the office on February 13, 2020.

of the trademark registration was recorded on February 13, 2020. Change of name and professional address of the trademark registration was recorded on January 17, 2010. Change of name and professional address of the trademark registration was recorded on January 10, 2012. Appointment and Replacement of representative of the trademark registration was recorded on May 14, 2015. Change of name and professional address of the trademark registration was recorded on June 8, 2016.


Goods And Services

  • The mark was filed in class 16 with following description of goods:
    1. Paper, cardboard and goods made from these materials, not included in other classes
    2. Printed matter
    3. Book binding material
    4. Photographs
    5. Stationery
    6. Adhesives for stationery or household purposes
    7. Artists' materials
    8. Paint brushes
    9. Typewriters and office requisites (except furniture)
    10. Instructional and teaching material (except apparatus)
    11. Plastic materials for packaging (not included in other classes)
    12. Printers' type, printing blocks.
  • The mark was filed in class 35 with following description of goods:
    1. Consulting services in the fields of marketing, advertising, and consumer research
    2. Advertising agency services
    3. Promotional services
    4. Marketing services
    5. Sales promotion services
    6. Dissemination of advertising matter
    7. Rental of advertising space
    8. Preparation and provision of information relating to advertising
    9. Planning, buying and negotiating advertising space
    10. Auctioneering services
    11. Organisation of exhibitions, seminars, discussions, conferences or trade fairs for commercial or advertising purposes
    12. Economic forecasting and analysis for business purposes
    13. Business consultancy and advisory services
    14. Public relations services
    15. Publicity services
    16. Opinion polling
    17. Compilation and provision of business information, advice and statistics
    18. Provision of commercial information
    19. Provision of information in relation to the aforesaid services
    20. Advisory and consultancy services relating to all the aforesaid services
    21. Including such services provided on-line via a computer database or via the Internet
    22. Advertising
    23. Business management
    24. Business administration
    25. Office functions.
  • The mark was filed in class 42 with following description of goods:
    1. Graphic design services
    2. Web site design services
    3. Design of advertising and marketing material
    4. Photographic research
    5. Design of material for printing
    6. Industrial product design
    7. Industrial design and development services
    8. Design of packaging
    9. Computer consultancy services
    10. Design, drawing and commissioned writing for the compilation of web sites
    11. Creating, maintaining and hosting the websites of others
    12. Consultancy services in relation to information technology
    13. Information, advisory and consultancy services relating to the aforesaid services
    14. Scientific and industrial research
    15. Computer programming.