The trademark BE THE BEE was filed by BZB, Société par actions simplifiée, a corporation established under the laws of the French Republic (the "Applicant"). The application was published for oppositions on March 1, 2010, and received one opposition filed on June 1, 2010 by HACHETTE FILIPACCHI PRESSE on Likelihood of confusion. the opponent was represented by MARKPLUS INTERNATIONAL and proceedings were handled in French, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued June 1, 2010
The application was filed in French, and French was also language of all opposition proceedings (English was selected as the second language).
The renewal of the trademark was recorded by the office on October 1, 2020.
of the trademark registration was recorded on October 1, 2020. Appointment and Replacement of representative of the trademark registration was recorded on November 3, 2011. Change of name and professional address of the trademark registration was recorded on September 28, 2015.
The Opposition with reference B 001674202 was rejected according to Rule 20(1) CTMIR with decision issued on November 10, 2010 by the EUIPO.
Goods And Services
The mark was filed in class 3 with following description of goods:
Bleaching preparations and other substances for laundry use
Cleaning, polishing, degreasing and abrasive preparations
Perfumes, essential oils, cosmetics, hair lotions
Hair removal preparations
Make-up removing preparations
Preparations for shaving
Leather preservatives (polishes)
Creams for leather.
The mark was filed in class 14 with following description of goods: