The trademark BE THE BEE was filed by BZB, Société par actions simplifiée, a corporation established under the laws of the French Republic (the "Applicant"). The application was published for oppositions on February 28, 2010, and received one opposition filed on May 31, 2010 by HACHETTE FILIPACCHI PRESSE on Likelihood of confusion. the opponent was represented by MARKPLUS INTERNATIONAL and proceedings were handled in French, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued May 31, 2010
The application was filed in French, and French was also language of all opposition proceedings (English was selected as the second language).
The renewal of the trademark was recorded by the office on September 30, 2020.
of the trademark registration was recorded on September 30, 2020. Appointment and Replacement of representative of the trademark registration was recorded on November 2, 2011. Change of name and professional address of the trademark registration was recorded on September 27, 2015.
The Opposition with reference B 001674202 was rejected according to Rule 20(1) CTMIR with decision issued on November 9, 2010 by the EUIPO.
Goods And Services
The mark was filed in class 3 with following description of goods:
Bleaching preparations and other substances for laundry use
Cleaning, polishing, degreasing and abrasive preparations
Soaps
Perfumes, essential oils, cosmetics, hair lotions
Dentifrices
Hair removal preparations
Make-up removing preparations
Lipsticks
Beauty masks
Preparations for shaving
Leather preservatives (polishes)
Creams for leather.
The mark was filed in class 14 with following description of goods:
The mark was filed in class 25 with following description of goods:
Clothing, footwear, headgear
Shirts
Clothing made from leather or imitation leather
Belts (clothing)
Furs (clothing)
Gloves (clothing)
Scarves
Ties
Hosiery
Socks
Slippers
Beach shoes, skiing or sports shoes
Diapers of textile
Underwear.
The mark was filed in class 35 with following description of goods:
Advertising
Business management
Business administration
Office functions
Direct mail advertising (tracts, prospectuses, printed matter, samples)
Arranging newspaper subscriptions (for others)
Business management and organisation consultancy
Accounting
Document reproduction
Employment agencies
Computerized file management
Organisation of exhibitions for commercial or advertising purposes
On-line advertising on a computer network
Rental of advertising time on all means of communication
Publication of publicity texts
Rental of advertising space
Dissemination of advertisements
Public relations
Sale of textile goods, clothing, horological instruments, jewellery, luggage, leatherware, cosmetics, perfumery and optical goods in a specialised shop.