EUTM file information



November 30, 2009

Trademark Summary

The trademark BE THE BEE was filed by BZB, Société par actions simplifiée, a corporation established under the laws of the French Republic (the "Applicant"). The application was published for oppositions on March 1, 2010, and received one opposition filed on June 1, 2010 by HACHETTE FILIPACCHI PRESSE on Likelihood of confusion. the opponent was represented by MARKPLUS INTERNATIONAL and proceedings were handled in French, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued June 1, 2010

The application was filed in French, and French was also language of all opposition proceedings (English was selected as the second language).

The renewal of the trademark was recorded by the office on October 1, 2020.

of the trademark registration was recorded on October 1, 2020. Appointment and Replacement of representative of the trademark registration was recorded on November 3, 2011. Change of name and professional address of the trademark registration was recorded on September 28, 2015.

The Opposition with reference B 001674202 was rejected according to Rule 20(1) CTMIR with decision issued on November 10, 2010 by the EUIPO.

Goods And Services

  • The mark was filed in class 3 with following description of goods:
    1. Bleaching preparations and other substances for laundry use
    2. Cleaning, polishing, degreasing and abrasive preparations
    3. Soaps
    4. Perfumes, essential oils, cosmetics, hair lotions
    5. Dentifrices
    6. Hair removal preparations
    7. Make-up removing preparations
    8. Lipsticks
    9. Beauty masks
    10. Preparations for shaving
    11. Leather preservatives (polishes)
    12. Creams for leather.
  • The mark was filed in class 14 with following description of goods:
    1. Jewellery
    2. Jewellery, precious stones
    3. Horological and chronometric instruments
    4. Precious metals and their alloys
    5. Coins
    6. Works of art of precious metal
    7. Jewellery cases
    8. Boxes of precious metal
    9. Watch cases, watch straps, watch chains, watch springs or watch glasses
    10. Novelty key rings
    11. Statues or figurines (statuettes) of precious metal
    12. Cases for watches
    13. Medals.
  • The mark was filed in class 16 with following description of goods:
    1. Printed matter
    2. Bookbinding material
    3. Photographs
    4. Articles of stationery
    5. Adhesives for stationery or household purposes
    6. Artists' materials
    7. Paint brushes
    8. Typewriters and office requisites (except furniture)
    9. Instructional and teaching material (except apparatus)
    10. Printers' type
    11. Printing blocks
    12. Paper
    13. Cardboard
    14. Boxes of cardboard or paper
    15. Posters
    16. Albums
    17. Cards
    18. Books
    19. Newspapers
    20. Prospectuses
    21. Brochures
    22. Calendars
    23. Writing instruments
    24. Engravings or lithographic works of art
    25. Paintings (pictures) framed or unframed
    26. Watercolour pictures
    27. Patterns for dressmaking
    28. Drawings
    29. Drawing instruments
    30. Paper handkerchiefs
    31. Face towels of paper
    32. Table linen of paper
    33. Toilet paper
    34. Babies' diapers of paper and cellulose (disposable)
    35. Bags (envelopes, pouches) of paper or plastics, for packaging
    36. Garbage bags of paper or plastics
    37. Non-magnetic loyalty cards
    38. Labels, not of textile.
  • The mark was filed in class 18 with following description of goods:
    1. Leather and imitations of leather
    2. Animal skins, hides
    3. Trunks and travelling bags
    4. Umbrellas, parasols and walking sticks
    5. Whips, harness and saddlery
    6. Wallets
    7. Change purses
    8. Handbags, rucksacks, wheeled shopping bags
    9. Bags for climbers, bags for campers, travelling bags, beach bags, school bags
    10. Vanity cases (not fitted)
    11. Collars and covers for animals
    12. Net shopping bags and shopping bags
    13. Bags or sachets (envelopes, pouches) of leather, for packaging
    14. Garment covers (for travel), key cases (leatherware).
  • The mark was filed in class 25 with following description of goods:
    1. Clothing, footwear, headgear
    2. Shirts
    3. Clothing made from leather or imitation leather
    4. Belts (clothing)
    5. Furs (clothing)
    6. Gloves (clothing)
    7. Scarves
    8. Ties
    9. Hosiery
    10. Socks
    11. Slippers
    12. Beach shoes, skiing or sports shoes
    13. Diapers of textile
    14. Underwear.
  • The mark was filed in class 35 with following description of goods:
    1. Advertising
    2. Business management
    3. Business administration
    4. Office functions
    5. Direct mail advertising (tracts, prospectuses, printed matter, samples)
    6. Arranging newspaper subscriptions (for others)
    7. Business management and organisation consultancy
    8. Accounting
    9. Document reproduction
    10. Employment agencies
    11. Computerized file management
    12. Organisation of exhibitions for commercial or advertising purposes
    13. On-line advertising on a computer network
    14. Rental of advertising time on all means of communication
    15. Publication of publicity texts
    16. Rental of advertising space
    17. Dissemination of advertisements
    18. Public relations
    19. Sale of textile goods, clothing, horological instruments, jewellery, luggage, leatherware, cosmetics, perfumery and optical goods in a specialised shop.