The trademark GAUCHO was filed by VIÑAS DON MARTIN S.A., a corporation established under the laws of the Argentine Republic (the "Applicant"). The application was published for oppositions on June 21, 2013, and received one opposition filed on September 19, 2013 by Gaucho Grill Limited on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute, (c) Earlier non registered TM & right to prohibit use of later TM under national law. the opponent was represented by TAYLOR WESSING LLP and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued September 19, 2013
The application was filed in Spanish, and Spanish was also language of all opposition proceedings (English was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on September 8, 2014.
The Opposition with reference B 002249707 was refused according to Article 8(1)(b) CTMR with decision issued on September 29, 2014 by the EUIPO.