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The trademark Goyo was filed by SEHO Brands UG (haftungsbeschränkt), a corporation established under the laws of the Federal Republic of Germany (the "Applicant"). The application was published for oppositions on January 23, 2020, and received one opposition filed on April 29, 2020 by GOYA FOODS, INC. on Likelihood of confusion. the opponent was represented by MAYER BROWN LLP and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued April 29, 2020
The application was filed in German, and German was also language of all opposition proceedings (English was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on October 6, 2020.
The Opposition with reference B 003118279 was refused according to Article 8(1)(b) EUTMR with decision issued on April 19, 2021 by the EUIPO.