The trademark application TRAILBLAZER was filed by Salesforce, Inc., a U.S. corporation (the "Applicant"). Application refused.
It was designated 'Basic Application' for International Application 1538651 at the World Intellectual Property Organization (WIPO).
The application was filed in English (German was selected as the second language).
The Refusal with reference B 018188942 was Rejected according to Article 7(1)(b) EUTMR with decision issued on November 11, 2020 by the EUIPO.
Goods And Services
The mark was filed in class 35 with following description of goods:
Business consultation services in the fields of business, marketing, promotion, customer relationship management, sales, customer service, data analytics, business intelligence, education and training, social media, corporate social responsibility, philanthropy, e-commerce, and software and application development, programming, and implementation
Providing business-related information of interest in the fields of business, marketing, promotion, customer relationship management, sales, customer service, data analytics, business intelligence, education and training, professional development, social media, corporate social responsibility, philanthropy, e-commerce, software and application development, programming, and implementation, and advisory services via a website
Organizing and conducting tradeshows in the fields of business, marketing, promotion, customer relationship management, sales, customer service, data analytics, business intelligence, education and training, professional development, social media, corporate social responsibility, philanthropy, e-commerce, and software and application development, programming, and implementation.
The mark was filed in class 41 with Providing online publications in the nature of newsletters, bulletins, articles, reports, books, blogs, and magazines, in the fields of business, marketing, promotion, customer relationship management, sales, customer service, data analytics, business intelligence, education and training, professional development, social media, corporate social responsibility, philanthropy, e-commerce, and software and application development, programming, and implementation and production and publication of podcasts and webcasts in the fields business, marketing, promotion, customer relationship management, sales, customer service, data analytics, business intelligence, education and training, professional development, social media, corporate social responsibility, philanthropy, charitable giving, e-commerce, and software and application development, programming, and implementation..
The mark was filed in class 42 with following description of goods:
Software as a service (SaaS), platform as a service (PaaS), and providing temporary use of non-downloadable software
Software as a service (SaaS), platform as a service (PaaS), and providing temporary use of non-downloadable software for use in customer relationship management (CRM), marketing automation, sales automation, sales performance management, field services management, mapping and route planning, customer service and support, customizable marketing and advertising, managing online content, deploying customized interactive content, optimization of online websites for third parties for marketing purposes
Software as a service (SaaS), platform as a service (PaaS), and providing temporary use of non-downloadable software for use in predictive analytics, big data and business data analysis and visualization, complex event processing, machine learning, artificial intelligence, mining the most relevant information from disparate data sources, providing automated solutions to enable organizations to integrate disparate data and translate and structure that data into actionable insights
Software as a service (SaaS), platform as a service (PaaS), and providing temporary use of non-downloadable software for use in creating searchable databases of information and data, security and authentication, monitoring employee efficiency, social media management and publication, data storage, collaboration, e-commerce, and software and application development, programming, and implementation
Software as a service (SaaS), platform as a service (PaaS), and providing temporary use of non-downloadable software in the fields of business, marketing, promotion, sales, customer service, data analytics, business intelligence, education and training, social media, corporate social responsibility, and philanthropy
Computer software development and technical consulting services
Computer software development and technical consulting services in the fields of business, marketing, promotion, customer relationship management, sales, customer service, data analytics, business intelligence, education and training, social media, corporate social responsibility, philanthropy, e-commerce, and software and application development, programming, and implementation
Server hosting.
The mark was filed in class 45 with Online social networking services and online social networking services in the fields of business, marketing, promotion, customer relationship management, sales, customer service, data analytics, business intelligence, education and training, social media, corporate social responsibility, philanthropy, e-commerce, and software and application development, programming, and implementation..