The trademark application SMART BUYER CONNECT was filed by EQUATIV, a corporation established under the laws of the French Republic (the "Applicant"). The application was published for oppositions on February 25, 2020, and it was registered by office on June 4, 2020 without any oppositions.
The application was filed in French (English was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on August 9, 2020. Change of name and address of the trademark registration was recorded on July 3, 2024.
Goods And Services
The mark was filed in class 9 with following description of goods:
Computer programs [downloadable software]
Computer software, recorded
Databases and data banks, computer software and software packages in connection with advertising and promotion on internet, intranet and extranet networks.
The mark was filed in class 35 with following description of goods:
Advertising
Advertising, marketing and promotional services
Advertising via Internet, intranet and extranet networks
Digital advertising services
Advertising through all public communication means
Advertisement via mobile phone networks
Arranging subscriptions to services offering advertising on Internet, intranet and extranet networks
Media buying services
Banner advertising
Production of visual advertising matter
Production of sound recordings for advertising purposes
Advertisement for others on the Internet
Collection of information relating to advertising
Optimisation of website traffic
Targeting and reporting services relating to Internet advertising
Creative testing in connection with internet advertising
Advertising and marketing consultancy
Management of customer loyalty, incentive or promotional schemes
Consultancy relating to the organisation of commercial and advertising events
Advertising management, Namely commercial and advertising media management
Rental and purchase of advertising time and advertising space on communications media of all kinds
Arranging and placing of advertisements
Management of advertising data banks and databases
Administrative management of advertisements on Internet, intranet and extranet networks
Dissemination of advertising matter and business information on Internet, intranet and extranet networks
Advertising and commercial information services via the Internet.
The mark was filed in class 42 with following description of goods:
IT services
IT consultancy, advisory and information services
IT security, protection and restoration
Design, development, updating and maintenance of computer software and software packages in connection with advertising and promotion on internet, intranet and extranet networks
Design, development, updating and maintenance of computer databases and data banks in connection with advertising and promotion on internet, intranet and extranet networks
Providing a programmatic brand advertising software platform
Providing of an online non-downloadable software platform for use by digital advertisers and editors for embedding digital advertising, management of digital advertising campaigns
Providing of an online non-downloadable software platform for use by digital advertisers and editors for optimising advertising impressions, advertising targeted at customer categories
Providing of an online non-downloadable software platform for use by digital advertisers and editors for monitoring, analysing and recording advertising campaigns, management of advertising reserves
Providing of an online non-downloadable platform for use by digital advertisers and editors for bringing together digital advertisers and editors
Providing of an online non-downloadable software platform for use by digital advertisers and editors for participating in advertising for auctioneering and auctions, and the purchase and sale of advertising
Design of computer machine and computer software for commercial analysis and reporting
Assurance of resources for searching the Internet
Providing Internet search engines with specific search options
Website usability testing services
Rental of access time to telematic and computer database and/or data bank servers in connection with advertising and promotion
Providing of temporary access for the online use of software interfaces for the management, broadcasting and analysis of advertising campaigns
Providing of temporary access for the online use of software interfaces for the direct purchase and sale of advertising space, and the purchase and sale of advertising space by online auctioneering, and the optimisation thereof.