The trademark BLOOM was filed by Doubleice s.p.a., a corporation established under the laws of the Italian Republic (the "Applicant"). The application was published for oppositions on February 6, 2020, and received one opposition filed on May 17, 2020 by Menicon Co., Ltd on (a) Identity of marks and Goods and Services, (b) Likelihood of confusion. the opponent was represented by Hogan Lovells (Alicante) S.L. & Cia. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued May 17, 2020
The application was filed in Italian, and Italian was also language of all opposition proceedings (English was selected as the second language).