The trademark SOCIETY ICON was filed by Society Icon AB, a corporation established under the laws of the Kingdom of Sweden (the "Applicant"). The application was published for oppositions on February 9, 2020, and received one opposition filed on May 6, 2020 by ELITE LICENSING COMPANY SAGL on Likelihood of confusion. the opponent was represented by CABINET DEGRET and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued May 6, 2020
The application was filed in Swedish, and Swedish was also language of all opposition proceedings (English was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on November 18, 2020. Appointment and Replacement of representative of the trademark registration was recorded on February 6, 2023. Change of name and professional address of the trademark registration was recorded on November 2, 2023. Deletion of the representative of the trademark registration was recorded on September 17, 2024.
Goods And Services
The mark was filed in class 35 with following description of goods:
Business assistance, management and administrative services
Advertising, marketing and promotional services
Human resources management
Employment agency services for temporary work assignments
Job matching services
Job placement consultancy
Personnel management of marketing personnel
Personnel management for advertising purposes
Personnel selection [for others]
Recruitment of temporary personnel
Recruitment services for sales and marketing personnel
Provision of assistance [business] in the operation of franchises
Negotiation and conclusion of commercial transactions for third parties
Mediation and conclusion of commercial transactions for others
Information about sales methods
Commercial intermediation services
Mediation of advertising
Assistance to management in commercial enterprises in respect of advertising
Providing user rankings for commercial or advertising purposes
Providing user reviews for commercial or advertising purposes
Provision of business and commercial contact information via the Internet
Arranging and conducting auctions
Providing on-line auction services
Arranging of trading transactions and commercial contracts
Arranging of contractual [trade]services with third parties
Arranging of buying and selling contracts for third parties
Online ordering services
Negotiation of commercial transactions for third parties
Intermediary services relating to advertising
Procurement of contracts [for others]
Sales management services
Advisory services relating to commercial transactions
Advertising of the services of other vendors, enabling customers to conveniently view and compare the services of those vendors
Price analysis services
Comparison shopping services
Provision of an online marketplace for buyers and sellers of goods and services
Business merchandising display services
Dissemination of advertising for others via the Internet
Dissemination of advertising and promotional materials
Advertising, marketing and promotional consultancy, advisory and assistance services
Advertising and marketing consultancy
Promotion of goods and services through sponsorship
Marketing advice
Marketing assistance
Providing advice relating to the analysis of consumer buying habits
Advisory services relating to sales promotion
Providing marketing consulting in the field of social media
Provision of information and advisory services relating to e-commerce
Advertising and marketing services provided by means of social media
Administration of incentive award programs to promote the sale of the goods and services of others
Analysis of advertising response and market research
Advertising analysis
Advertising services provided via a data base
Estimations for marketing purposes
Arranging advertising contracts for others
Provision of information relating to advertising
Business advertising services relating to franchising
Provision of information relating to marketing
Marketing
Promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with awards programs
Promoting the goods and services of others by means of a preferred customer program
Publicity and sales promotion services
Online community management services
Compilation of advertisements
Sales promotion
Rental of advertising space on the internet
Human resources management and recruitment services
Consultancy and advisory services relating to personnel placement
Collection of personnel information
Assistance relating to recruitment and placement of staff
Personnel management of sales personnel
Temporary personnel services
Provision of sales staff
Payroll preparation
All of the aforementioned services being exclusively offered to enable influencers and companies to connect through a digital platform in order to collaborate on advertising campaigns taking place on social media.