The trademark Holid was filed by Holid AB, a corporation established under the laws of the Kingdom of Sweden (the "Applicant"). The application was published for oppositions on February 18, 2020, and received one opposition filed on February 26, 2020 by ORS SA on (a) Identity of marks and Goods and Services, (b) Likelihood of confusion. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued February 26, 2020
The application was filed in Swedish, and Swedish was also language of all opposition proceedings (English was selected as the second language).
The Opposition with reference B 003112708 was refused according to Article 8(1)(b) EUTMR with decision issued on April 27, 2021 by the EUIPO.
Goods And Services
The mark was filed in class 9 with following description of goods:
Machine learning software for advertising
Computer software for advertising
Programs for computers
Computer software for wireless content delivery
Computer software for the display of digital media
Computer e-commerce software to allow users to perform electronic business transactions via a global computer network
Computer operating system software.
The mark was filed in class 35 with following description of goods:
Advertising
Advertising, marketing and promotional services
Provision of information relating to advertising
Advertising and marketing
Planning services for advertising
Consultancy relating to advertising
Press advertising services
Arrangement of advertising
Information services relating to advertising
Consultancy relating to advertising and promotion services
Advertising, promotional and public relations services
Dissemination of data relating to advertising
Advertising services relating to the sale of goods
Advertising via electronic media and specifically the internet
Dissemination of advertising matter
Publicity services
Advertising agency services
Mediation of advertising
Rental of advertisement space and advertising material
Advertising, including on-line advertising on a computer network
Dissemination of advertisements
Consultations relating to business advertising
Provision of advertising space
Distribution of advertising announcements
Announcement services for advertising purposes
Development of advertising concepts
Publication of publicity materials
Dissemination services of advertisement matter
Distribution of promotional matter
Advisory services relating to promotional activities
Advertising for others
Publicity and sales promotion services
Advertising of business web sites
On-line advertising and marketing services
Provision of computerised advertising services
Dissemination of advertising matter online
Advertising and marketing consultancy
Advertisement for others on the Internet
Dissemination of advertisements via the Internet
Intermediary services relating to advertising
Research services relating to advertising and marketing
Advertising services provided via the internet
Pay per click advertising
Publicity material rental
Advertising services provided via a data base
Arranging advertising contracts for others
Advertising and marketing services provided via communications channels
Advertising and marketing services provided by means of blogging
Negotiation of advertising contracts
Publication of publicity materials and texts
Dissemination of advertising for others
Dissemination of advertising, marketing and publicity materials
Consultancy services relating to advertising, publicity and marketing
Provision of advertising space on electronic media
Distribution of advertisements and commercial announcements
Distribution of advertising, marketing and promotional material
Compilation of advertisements for use as web pages on the Internet
Updating of advertising information on a computer data base
Advertising services for the promotion of e-commerce
Provision of advertising space on a global computer network
Rental of advertising space on the Internet for employment advertising
Dissemination of advertising via online communications networks
Dissemination of advertising for others via the Internet
Rental of advertising space, time and materials
Promoting the goods and services of others over the Internet
Provision and rental of advertising space, time and media
Dissemination of advertising for others via an on-line communications network on the internet
Advertising by transmission of on-line publicity for third parties through electronic communications networks.
The mark was filed in class 42 with following description of goods:
Rental of computer software
Writing of computer programs
Technical support services relating to computer software and applications
Software development, programming and implementation
Hosting services, software as a service, and rental of software
IT consultancy, advisory and information services
Computer programming for the internet
Analytical services relating to computer programmes
Computer programming
Computer programming for data processing
Computer programming for others
Design of computer hardware and software
Data duplication and conversion services, data coding services
Online data storage
Computer engineering consultancy services
Consultancy services relating to software used in the field of e-commerce
Computer software consultancy
Information technology [IT] consultancy
Consultancy relating to the creation of homepages and Internet pages
Consultancy relating to software for communication systems
Consultancy and information services relating to information technology
Provision of information relating to information technology
Cloud computing
Hosting platforms on the Internet
Hosting memory space on the Internet
Hosting memory space for websites
Providing artificial intelligence computer programs on data networks
Software as a service [SaaS] featuring software for machine learning
Software as a service [SaaS]
Consulting services in the field of software as a service [SaaS]
Platforms for artificial intelligence as software as a service [SaaS]
Platform as a service [PaaS]
Providing software on a global computer network
Providing temporary use of non downloadable computer software
Hosting computer sites [web sites]
Providing or rental of electronic memory space on the Internet
Data back-up services
Electronic data storage and data back-up services
Providing temporary use of on-line non-downloadable software for the management of information
Providing space on the internet for weblogs
Rental of software for website development
Rental of computer software and programs
Hosting websites on the Internet
Rental of web servers
Hosting on-line web facilities for others
Hosting of digital content, namely, on-line journals and blogs
Hosting the web sites of others on a computer server for a global computer network