The trademark application ESSENCIAL was filed by NATURA COSMÉTICOS S.A., a corporation established under the laws of the Federative Republic of Brazil (the "Applicant"). Application refused.
The application was filed in English (French was selected as the second language).
The Refusal with reference B 018210435 was Rejected according to Article 7(1)(b) EUTMR with decision issued on May 23, 2020 by the EUIPO.
Goods And Services
The mark was filed in class 3 with following description of goods:
Cosmetics
Makeup
Foundation makeup
Body and face powder
Eyebrow shadow
Eyebrow pencils
Lipsticks
Lip liner
Eye liner
Skin lotions
Mascara, cosmetic pencils
False eyelashes
Preparations and adhesives for false eyelashes
Adhesives for cosmetics purposes
Lotion for toning and firming the skin
Skin whitening cream
Sunscreen and sun-tanning preparations
Hair pomades for cosmetics purposes
Permanent wave preparations
Nail polish and varnish
False nails
Nail care preparations
Hair spray and hair styling products
Hair waving lotions
Tissues impregnated with cosmetic lotions
Make-up removing preparations
Beauty masks
Cosmetic dyes, including hair dyes and hair colorants
Cotton sticks, puffs and swabs for cosmetic purposes
Cream for the face
Milks for cosmetic purposes
Bath salts, not for medical purposes
Beard dyes
Hair color remover
Hair bleach
Cakes of toilet soaps
Facial cleansers and toners
Skin cleansers and toners
Perfume
Toilet water
Potpourris
Scented wood
Eau de cologne
Botanical extracts and concentrated perfume for perfume use
Antiperspirants
Personal deodorants
Fragrances for personal use
Essential oils for personal use
Scented oils to produce aromas when heated
Aromatic preparations
Air fragrancing preparations
Bath oil
Soap
Depilatory wax
Shaving preparations and shaving soaps
After-shave lotions
Shampoos
Conditioner
Hair care preparations for personal use
Mouth washes, not for medical purposes
Dentifrices
Depilatories and depilatory preparations
Bleaching, cleaning, polishing, scouring and abrasive preparations for use on the body