The trademark application WE INSPIRE was filed by The Coca-Cola Company, a U.S. corporation (the "Applicant"). Application refused.
The application was filed in English (Spanish was selected as the second language).
The Refusal with reference B 018211079 was Rejected according to Article 7(1)(b) EUTMR with decision issued on June 30, 2020 by the EUIPO.
Goods And Services
The mark was filed in class 35 with following description of goods:
Advertising and promotional services, including advertising and promotional services for the promotion of beverages
Organising promotional events and advertising by sponsoring including organising promotional events and advertising by sponsoring related to the promotion of beverages
Production of advertising films
Marketing research
Marketing
Marketing management
Marketing studies, on-line advertising on a computer network
Preparing audiovisual presentations for use in advertising, including preparing audiovisual presentations for use in advertising for the promotion of beverages
Commercial information and advice for consumers
Presentation of goods on communication media for retail purposes
Television advertising
Provision of information, advice and consultancy, for business purposes
Business consulting and business information for enterprises
Business management consulting and advisory services
Business organization services
Consulting services in the field of marketing, providing business development, advisory and consulting services relating to the development and commercialization of businesses
Business development services
Business support services
Providing business information, resources and Intelligence relating to business development and commercialization
Business research.
The mark was filed in class 38 with following description of goods:
Telecommunications
Broadcasting of radio and television programmes
Providing access to digital music and television programmes, particularly television shows on the Internet, including providing access to digital music and television programmes for download to mobile telephones
Broadcasting of messages, information, sound, images, speech, signals and data, particularly film, television, radio, interactive videotext, videotext or teletext programmes
Communication services, namely transmission of streamed sound and audiovisual recordings via the internet
Providing access to electronic games from a computer database or via the internet
Provision of access to a worldwide computer network
Providing telecommunications connections to a worldwide computer network
Providing access to Internet platforms and portals
Provision of user access to a computer database providing access to computer software and procuring rental of access time to global and local networks, particularly to websites
Providing and transmitting music and television programmes via all communication media, including for downloading from websites
Electronic transmission of images, sounds and television programmes
Operating chatlines, chatrooms and forums
E-mail services
Transmitting messages of all kinds to Internet addresses (web messaging)
Consultancy in the field of telecommunications technology.
The mark was filed in class 41 with following description of goods:
Education
Training
Entertainment
Sporting and cultural activities
Film entertainment, music entertainment, sports entertainment, video entertainment and television entertainment
Planning and production of radio and television programmes
Planning and production of musical entertainment
Planning and production of films video and sound recordings as well as planning and production videotext, also for distribution via data, information and communication networks
Music production for advertising purposes
Providing information on entertainment and TV shows on the Internet
Games services provided on-line via Internet
Publication of printed matter in electronic form, also via the Internet
Publication of periodicals and books in electronic form, also via the internet
Organization of exhibitions for cultural or educational purposes.