The trademark SIMGURU was filed by ELECTRONIC ARTS INC., a U.S. corporation (the "Applicant"). The application was published for oppositions on May 3, 2020, and received one opposition filed on August 3, 2020 by O2 Worldwide Limited on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by Stobbs Ireland Limited and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued August 3, 2020
The application was filed in English, and English was also language of all opposition proceedings (Italian was selected as the second language).
Deletion of the representative of the trademark registration was recorded on September 28, 2022. Appointment and Replacement of representative of the trademark registration was recorded on October 3, 2022. Appointment and Replacement of representative of the trademark registration was recorded on September 1, 2024.
Goods And Services
The mark was filed in class 9 with following description of goods:
Computer game software, namely a life simulation game
Downloadable computer game software via a global computer network and wireless devices featuring life simulation games
Video game software featuring life simulation games
Downloadable information relating to computer software and game software in the field of life simulation games
Instruction manuals in electronic format featuring life simulation computer and video games.
The mark was filed in class 38 with following description of goods:
Online communications services
Providing online electronic bulletin boards, chatrooms and forums for transmission of messages amongst computer users
Providing access to an internet discussion website
All of the aforesaid services for the purposes of entertainment in the field of life simulation computer and video games.
The mark was filed in class 41 with following description of goods:
Entertainment services, namely, providing an on-line computer game featuring life simulation
Provision of information relating to electronic computer games provided via the Internet in the field of life simulation games
Providing information online relating to computer games and computer enhancements for games, namely, life simulation games.
The mark was filed in class 42 with following description of goods:
Computer game software technical support services
Providing online information about the use of computers and software for a life simulation game
Providing online support services for computer game software and game software users in the field of life simulation games
Maintenance and updating of computer game software and game software, namely a life simulation game
Game software advisory and consultancy services in the field of life simulation games
Advisory and consultancy services relating to game computer software and game software in the field of a life simulation game
Hosting online facilities for conducting interactive discussions for the purposes of entertainment in the field of life simulation computer and video games.