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The trademark 4 Up was filed by FIX UP S.r.l., a corporation established under the laws of the Italian Republic (the "Applicant"). The application was published for oppositions on May 18, 2020, and received one opposition filed on August 18, 2020 by Volkswagen Aktiengesellschaft on Likelihood of confusion. the opponent was represented by DENNEMEYER & ASSOCIATES and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued August 18, 2020
The application was filed in Italian, and Italian was also language of all opposition proceedings (English was selected as the second language).
Change of name and professional address of the trademark registration was recorded on September 17, 2023.