The trademark NOW ME was filed by YAM112003 S.r.l., a corporation established under the laws of the Italian Republic (the "Applicant"). The application was published for oppositions on May 27, 2020, and received one opposition filed on August 20, 2020 by Sky UK Limited on (a) Art. 8(4), (b) Likelihood of confusion, (c) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by MISHCON DE REYA LLP and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued August 20, 2020
The application was filed in Italian, and Italian was also language of all opposition proceedings (English was selected as the second language).
Change of name and professional address of the trademark registration was recorded on May 20, 2021.
Goods And Services
The mark was filed in class 35 with following description of goods:
Advertising, marketing and promotional services
Business assistance, management and administrative services
Digital advertising services
Advertising
Online retail services for downloadable digital music
Online retail services for downloadable and pre-recorded music
Marketing
Digital marketing
Blogger outreach services
Advertising and marketing services provided by means of blogging
Promotion services
Promotion of special events
Promotion of sports competitions and events
Brand creation services (advertising and promotion)
Promotion, advertising and marketing of on-line websites.
The mark was filed in class 41 with following description of goods:
Education and sports
Education and sport services
Fan club services (entertainment)
Entertainment services performed by a musical group
Entertainment in the nature of tennis tournaments
Entertainment in the nature of track and field competitions
Entertainment in the nature of boxing contests
Sporting activities
Sporting services
Tuition in sports
Sports and fitness services
Organisation of sporting events
Provision of information relating to sports
Provision of information relating to sporting events
None of the aforesaid in relation to on-demand television services, telecommunications,broadcasting, broadband and fixed line and mobile telephony services.