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EUTM file information

018249004

Rakuten Point


June 4, 2020

Trademark Summary

The trademark application Rakuten Point was filed by Rakuten Group, Inc., a corporation established under the laws of Japan (the "Applicant"). The application was published for oppositions on July 5, 2020, and it was registered by office on October 13, 2020 without any oppositions.

The application was filed in English (German was selected as the second language).

Appointment and Replacement of representative of the trademark registration was recorded on April 28, 2021. Change of name and address of the trademark registration was recorded on May 3, 2021. Appointment and Replacement of representative of the trademark registration was recorded on June 2, 2021. Change of name and professional address of the trademark registration was recorded on August 2, 2023. Change of name and professional address of the trademark registration was recorded on October 2, 2024.


Goods And Services

  • The mark was filed in class 35 with following description of goods:
    1. Advertising
    2. Providing a searchable on-line advertising guide featuring the goods and services of on-line vendors
    3. On-line trading services to facilitate the sale of goods and services by others via a computer network
    4. Advertising services for the promotion of e-commerce
    5. On-line price comparison services
    6. Advice and information about customer services and product management and prices on Internet sites in connection with purchases made over the Internet
    7. Sales promotion, including for others
    8. Customer loyalty services and customer club services for commercial, promotional and advertising purposes
    9. Loyalty scheme services
    10. Loyalty card services
    11. Promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with an awards program
    12. Promoting the goods and services of others through the distribution of discount cards, by awarding purchase points for credit card use and by the issuance of loyalty reward cards and online gift cards
    13. Management, organisation, operation and supervision of customer loyalty, incentive and/or promotional schemes
    14. Conducting customer loyalty, reward, affinity and incentive programs for commercial promotion and for advertising purposes
    15. Promoting the use of charge and credit card accounts of others through the administration of incentive programs
    16. Issuance, custody and settlement of discount coupon points, including electronic points for sales promotion of goods and services
    17. Issuance, custody and settlement of coupon points for trade or discount of goods and services, provided in proportion to purchase amount
    18. Promotional services, namely arranging for affiliated stores and members to join a customer loyalty program and loyalty reward cards and the administration thereof
    19. Issuance and settlement of loyalty rewards cards
    20. Organisation and operation of loyalty reward cards
    21. Issuance of trading stamps
    22. Providing information concerning commercial sales
    23. Promoting the goods and services of others through the administration of sales and promotional incentive schemes involving trading stamps
    24. Administration of frequent flyer programs
    25. Providing advice and information in relation to all the aforegoing services.
  • The mark was filed in class 36 with following description of goods:
    1. Loyalty program payment processing services
    2. Payment processing services
    3. Issuance of tokens of value and provision of information relating thereto
    4. Issuance of tokens of value in the nature of discount coupon points
    5. Issue of tokens of value in the nature of trading stamps
    6. Redemption of tokens of value
    7. Redemption of tokens of value in the nature of discount coupon points
    8. Crowdfunding
    9. Financial and monetary transaction services
    10. Financial information and advisory services
    11. Financial analysis and research services
    12. Financial management
    13. Charitable fund raising.