The trademark M was filed by Monster Energy Company, a U.S. corporation (the "Applicant"). The application was published for oppositions on June 22, 2020, and received one opposition filed on September 22, 2020 by Bayerische Motoren Werke Aktiengesellschaft on (a) Art. 8(4), (b) Likelihood of confusion, (c) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by KLAKA and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued September 22, 2020
The application was filed in English, and English was also language of all opposition proceedings (Italian was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on March 21, 2023. Appointment and Replacement of representative of the trademark registration was recorded on April 2, 2023.
The Opposition with reference B 003131432 was rejected according to Article 8(1)(b) EUTMR with decision issued on July 26, 2023 by the EUIPO.