018256641

Straight Teeth Direct

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June 16, 2020

Trademark Summary

The trademark application Straight Teeth Direct was filed by STDL100D Ltd, a corporation established under the laws of the United Kingdom of Great Britain and Northern Ireland (the "Applicant"). Application refused.

The application was filed in English (French was selected as the second language).

The Refusal with reference B 018256641 was Rejected according to Article 7(1)(b) EUTMR with decision issued on September 21, 2020 by the EUIPO.

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Goods And Services

• The mark was filed in class 5 with following description of goods:
  
  1. Orthodontic alginate impression materials
  2. Dental impression materials
  3. Dental cements
  4. Dental preparations and articles.
• The mark was filed in class 9 with following description of goods:
  
  1. Downloadable software and applications for use with mobile devices
  2. Downloadable software in the nature of a mobile application for playing quizzes and answering questions
  3. Communications and applications software for connecting computer network users, namely, a teledentistry platform for the purpose of connecting consumers with licensed dentists to provide and obtain professional cosmetic teeth straightening services, equipment, apparatus, treatment, supervision, information and advice
  4. Downloadable electronic reports, publications, guides and instructional materials in the field of teledentistry.
• The mark was filed in class 10 with following description of goods:
  
  1. Dental equipment, apparatus and instruments
  2. Dental impression trays
  3. Dental bite trays
  4. Orthodontic instruments
  5. Orthodontic apparatus
  6. Cases fitted for dental instruments
  7. Dental braces
  8. Orthodontic braces.
• The mark was filed in class 44 with following description of goods:
  
  1. Dentistry
  2. Orthodontic services
  3. Teledentistry services
  4. Cosmetic teledentistry treatment
  5. Dental clinic services
  6. Teeth whitening services
  7. Providing information, advice and consultancy services relating to dentistry and orthodontics
  8. Consultation services in the fields of dentistry and orthodontia
  9. Providing a website featuring information for patients regarding dental and orthodontic medical and health services
  10. All of the aforesaid also provided from a computer database, the Internet or other electronic media.