The trademark e-Flora was filed by Floremotion B.V., a corporation established under the laws of the Kingdom of the Netherlands (the "Applicant"). The application was published for oppositions on August 27, 2020, and received one opposition filed on November 29, 2020 by PORTO ANTICO DI GENOVA S.P.A. on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by RACHELI S.R.L. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued November 29, 2020
The application was filed in Dutch, and Dutch was also language of all opposition proceedings (English was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on June 2, 2021. Change of name and professional address of the trademark registration was recorded on June 8, 2021. Relative errors of the trademark registration was recorded on June 29, 2022. Appointment and Replacement of representative of the trademark registration was recorded on January 12, 2023. Change of name and professional address of the trademark registration was recorded on January 8, 2024. Change of name and professional address of the trademark registration was recorded on February 25, 2024.
Goods And Services
The mark was filed in class 9 with Computer e-commerce software.
The mark was filed in class 31 with following description of goods:
Agricultural, horticultural and forestry products and seeds not included in other classes
Sowing seeds
Natural plants and flowers
Fresh plants and flowers
Fresh flower arrangements
Bouquets of fresh flowers
Floral decorations [natural].
The mark was filed in class 35 with following description of goods:
Business mediation in the purchase and sale of agricultural, horticultural and forestry products and grains, seeds, natural plants and flowers and fresh plants and flowers
Auctioneering, including on the Internet
Retailing in relation to the sale of agricultural, horticultural and forestry products, grains, seeds, natural plants and flowers and fresh plants and flowers (including via the internet)
Electronic commerce services, namely, providing information about products via telecommunication networks for advertising and sales purposes.
The mark was filed in class 39 with following description of goods:
Delivery of natural plants and flowers, fresh plants and flowers, bulbs, wreaths of fresh cut flowers, dried flowers for decoration, bouquets of natural flowers and dried flowers and vases and accessories, including via sales representatives
Delivery of mail by courier
Arranging the delivery of goods by post, including flowers, plants and bouquets
Wrapping and storage of goods, in particular of flowers, plants and bouquets
Advisory services relating to the tracking of goods in transit
Tracking and tracing of shipments
Collection, transport and delivery of goods, documents, parcels and letters
Packaging articles for transportation
Gift wrapping
Information with regard to the aforesaid services.
The mark was filed in class 42 with following description of goods:
Programming of software for e-commerce platforms
Consultancy relating to the creation and design of websites for e-commerce