The trademark SHU was filed by SHU Clothes Limited, a corporation established under the laws of Hong Kong, Special Administrative Region of the People's Republic of China (the "Applicant"). The application was published for oppositions on July 30, 2020, and received one opposition filed on October 8, 2020 by Think Schuhwerk GmbH on (a) Identity of marks and Goods and Services, (b) Likelihood of confusion. the opponent was represented by GAIL Rechtsanwaltskanzlei and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued October 8, 2020
The application was filed in English, and English was also language of all opposition proceedings (French was selected as the second language).
Change of name and professional address of the trademark registration was recorded on January 14, 2021. Change of name and professional address of the trademark registration was recorded on March 31, 2022. Change of name and professional address of the trademark registration was recorded on January 17, 2023.