The trademark application EFFICY CRM DEEPER CUSTOMER ENGAGEMENT was filed by EFFICY, a corporation established under the laws of the Kingdom of Belgium (the "Applicant"). The application was published for oppositions on October 29, 2020, and it was registered by office on February 5, 2021 without any oppositions.
The application was filed in French (English was selected as the second language).
Change of name and address of the trademark registration was recorded on June 7, 2023.
Goods And Services
The mark was filed in class 9 with following description of goods:
Downloadable software in the nature of a mobile application
Computer application software for mobile phones/devices
Computer software, namely, downloadable and non-downloadable software development tools for the creation of mobile internet applications, web applications, websites, and client interfaces
Web site development software
Computer software for customer relationship management (CRM)
Computer software for creating searchable databases of information and data
Computer software, namely, an application allowing sales and field service employees to update and receive data stored in the enterprise's computer databases in real time, using a mobile device, with full telephony integration with the telephone and/or software features of the mobile device
Computer software for providing an on-line database in the field of transaction processing to upload transactional data, provide statistical analysis, and produce notifications and reports
Computer software that provides real-time, integrated business management intelligence by combining information from various databases and presenting it in an easy-to-understand user interface
Downloadable software, mobile applications, and cloud computer software for providing data analytics, business analytics, business intelligence and for collecting and analyzing data
Computer software for web and mobile applications for providing data analytics, business analytics, business intelligence and for collecting and analyzing data
Enterprise software in the nature of a database for compiling data, customer data and customer interactions for enabling marketers to plan, personalize, optimize and customize communications with customers throughout the marketing, sales, and service lifecycle
Downloadable computer programs and computer software for retrieving, tracking, analyzing, testing, measuring and managing data, customer data and customer interactions
Downloadable computer programs and computer software for retrieving, tracking, analyzing, testing, measuring and managing data, customer data and customer interactions in the field of marketing, sales and service
Downloadable computer programs and computer software recorded on data media for retrieving, tracking, analyzing, testing, measuring and managing data from computer networks and from the Internet in the field of marketing, sales and service
Computer application software for mobile telephones, portable media players, portable computers, Namely, software for providing data analytics, business analytics, business intelligence and for collecting and analyzing data
Downloadable computer software and computer software recorded on data media for the scanning, displaying, processing, measuring and output of data on computer networks, on the Internet, and on mobile terminals and devices in the field of marketing, sales, services, business analytics, data analytics, and business intelligence
Downloadable software for generating embeddable code for websites, for the purpose of creating, customizing, deploying, scheduling, tracking, analyzing, testing, measuring and managing online content on users' websites, on social media websites, and other online forums
Computer software for computer system and application development, deployment and management
Scientific, surveying, photographic, cinematographic, optical, measuring, signaling, checking (supervision), and teaching apparatus and instruments
Monitoring apparatus (surveillance)
Apparatus for recording, transmission or reproduction of sound or images
Magnetic data carriers, recording discs
Calculators
Computers and data-processing apparatus
Computer memory devices
Modems
Facsimile machines
Intercommunication apparatus
Computer programs (recorded, downloadable)
Computer operating programs, recorded
Games programs for computers
Computer software (recorded or downloadable), in particular for the scanning, displaying, processing and output of multimedia data on computer networks, including the Internet, and on mobile terminals
Machine-readable data carriers of all kinds containing information, and sound and image recording carriers (except unexposed film), data and information pools recorded on data carriers (downloadable)
Electric installations for the remote control of industrial operations.
The mark was filed in class 35 with following description of goods:
Business services, strategic planning services, and marketing data analytics services for businesses including for web and mobile sites
Customer loyalty services for commercial, promotional and advertising purposes
Marketing services for others, namely, marketing content development, media placement, strategy and management, social media strategy consultation, and social media community management
Business consultancy services for others in connection with customer engagement and customer interactions on the Internet and other media
Assistance, advisory services and consultancy relating to business management, business planning, business analysis, business organisation, business operations, advertising, marketing and sales
Compilation and systemization of data, statistics, and information into computer databases
Compilation and systemization of data and information into computer databases in the field of marketing, sales and services
Office functions, namely, administration and indexing of information, websites and other information sources for business purposes
Compilation of data, in particular, image, audio and/ or video data in computer databases for business purposes
Monitoring of social sites, internet postings, web content, and online content for others for business and marketing services
Advertising, In particular television, Online advertising on a computer network, Radio advertising, Advertising by mail order, Bill-posting, Advertising via the Internet
Dissemination of advertising matter
Direct mail advertising
Advertising via mobile radio networks
Advertising on mobile phone television
Advertisement for others on the Internet
Advertising agency services
Planning and devising of advertising strategies
Presentation of companies on the Internet and other media for promotional purposes
Distribution of samples
Sales promotion (for others), public relations
Market research, including in particular for others, on digital networks (webvertising)
Telemarketing services
Market analysis and research
PR agency services, namely public relations
Business information agency services
Writing of publicity texts
Updating of advertising material
Rental of advertising time on communication media
Publication of advertising literature
Publicity columns preparation
Publicity material rental
Production of advertising films
Opinion polling
News clipping services
Marketing
Marketing studies
Market research
Rental of advertising space on the internet
Layout services for advertising purposes
Conducting of advertising schemes
Multimedia agency services (advertising)
Merchandising agency services, namely advertising, sales research and market studies and analysis
Auctioneering, including on the Internet
Arranging and conducting of exhibitions and trade fairs for industrial (business), commercial and advertising purposes
Business management and organisation consultancy, in particular development of business concepts
Personnel management consultancy
Business efficiency expert services arranging of trading and economical contacts, also over the Internet
Arranging of contracts, for others, for the providing of services
Arranging of contracts, for others, for the buying and selling of goods
Consumer consultancy with regard to products and claims management (office functions) via service hotlines for consumers, in particular for Internet users (call center services)
Conducting research in computer files, in databases, on the Internet and on computer networks, for others, with regard to business matters and into offers for goods and services
Maintenance and compilation of data and information in computer databases
Systematic ordering of data in computer databases
Computerized file management
Compilation of statistics
Office functions for the administration and indexing of data and information
Office functions for the creating of indexes with regard to information, websites and other information sources
Compilation of data, in particular image, audio and/or video data in computer databases
Optimization of online websites for third parties for marketing purposes.
The mark was filed in class 42 with following description of goods:
Development of computer software and software packages
Computer software development in the field of mobile applications
Providing temporary use of on-line non-downloadable software development tools
Technical consulting services in the field of data management, data analytics, and business intelligence analytics
Technical data analysis services
Software as a service (SAAS) services featuring software for providing data analytics, business analytics, business intelligence and for collecting and analysing data
Platform as a service (PaaS) software in the nature of a database for compiling data, customer data and customer interactions for enabling marketers to plan, personalize, optimize and customize communications with customers throughout the marketing, sales, and service lifecycle
Platform as a service (PaaS) featuring computer software platforms for retrieving, tracking, analyzing, testing, measuring and managing data, customer data and customer interactions
Platform as a service (PaaS) featuring computer software platforms for retrieving, tracking, analyzing, testing, measuring and managing data, customer data and customer interactions in the field of marketing, sales and service
Platform as a service (PaaS) featuring computer software platforms for enabling marketers to plan, personalize, optimize, monitor, analyze and measure customer interactions across channels and devices
Platform as a service (PaaS) featuring computer software platforms for enabling marketers to plan, personalize, optimize, monitor, analyze and measure customer interactions across social media, customer relationship management (CRM) systems, point-of-sale systems, web analytics, web posts, email and mobile devices
Consulting services in the field of providing online, non-downloadable software and applications
Temporary use of online non-downloadable computer software
Online hosted computer services, namely, designing, developing, customizing, and maintaining computer software applications for others and consulting services related thereto
Technical research
Information technology consulting
Installation of computer software
Design and analysis of computer systems
Data conversion of computer programs and data
Maintenance of computer software
Monitoring of computer systems by remote access
Rental of computer software, web servers
Scientific and technological services and research and design relating thereto
Industry analysis and research services
Design and development of computer hardware and software
Computer software consultancy
Computer system design and analysis including for posting images, links, videos, text and other brand content, for retrieving, sorting, filtering and moderating user generated content and online communications, for managing brand content on social media websites and social networks, and for analyzing, retrieving and managing the performance of brand engagement
Creating and maintaining web sites for others
Providing search engines for the internet
Styling [industrial design]
Web site design consultancy
Consultancy in the design and development of computer hardware
Digitization of documents
Duplication of computer programs
Provision of downloadable software and/or providing temporary use of non-downloadable software for generating embeddable code for websites, for the purpose of creating, customizing, deploying, scheduling, tracking, analyzing and managing online content of others
Provision of downloadable software and/or providing temporary use of non-downloadable software for creating and deploying customized interactive content on social profiles
Packaging design/ Packaging design
Conducting technical project studies
Quality control
Recovery of computer data
Rental of web servers
Research and development of new products for others