The trademark MAXXJOY was filed by A & M Trading B.V., a corporation established under the laws of the Kingdom of Belgium (the "Applicant"). The application was published for oppositions on November 8, 2020, and received one opposition filed on February 8, 2021 by MAX BET SRL on Likelihood of confusion. the opponent was represented by BACIU BENDE IP SRL and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued February 8, 2021
The application was filed in Dutch, and Dutch was also language of all opposition proceedings (English was selected as the second language).
A transfer of the trademark registration was recorded on October 6, 2022.
Goods And Services
The mark was filed in class 5 with following description of goods:
Lubricating jelly
Contraceptive preparations
Spermicidal gels, liquids and creams
Aphrodisiacs for medical use
Pharmaceutical aphrodisiacs
Sexual stimulant gels.
The mark was filed in class 10 with following description of goods:
Medical instruments and apparatus
Mechanical contraceptives, including condoms, intra-uterine devices, diaphragms, cannulae and speculae
Sex aids and stimulators, including vibrators
Sex toys
Massage apparatus
Love dolls [sex dolls]
BDSM articles for sexual stimulation, including handcuffs, rope and tape, blindfolds, masks, ball gags, ring gags, collars and leads, whips, paddles, feather ticklers, clamps, nipple clamps, nipple erectors, swings, bondage bed restraints, electrical stimulators.
The mark was filed in class 25 with Erotic clothing, including lingerie, catsuits, leotards, tights, stockings and latex clothing and Erotic clothing of leather and/or imitations of leather, including lingerie, catsuits and leotards..
The mark was filed in class 35 with following description of goods:
Business mediation with regard to the purchase and sale, import and export of Lubricants, And contraceptive preparations and products, Spermicidal gels, liquids and creams, Aphrodisiacs for medical use, Pharmaceutical aphrodisiacs, Sexual stimulant gels and Sexual stimulant gels, Medical apparatus and instruments, Mechanical contraceptives, Including condoms, Intrauterine articles, Pessaries, Cannulae and speculae
Business mediation with regard to the purchase and sale, import and export of Sex aids and stimulators, including vibrators, love toys, Massage equipment, Love dolls [sex dolls], BDSM articles for sexual stimulation, Handcuffs, Rope and tape, blindfolds worn over the eyes, masks, Ball gags, Ring gags, Collars and leashes, Whips, paddles, Ticklers, clips, Nipple clamps, Nipple erectors, Swings, Bondage bed restraints, Electrical stimulators
Business mediation with regard to the purchase and sale, import and export of Articles of clothing, Footwear, Headgear, Erotic clothing including lingerie, Cat suits, Bodies (underclothing), pantyhose, Stockings and latex clothing, Erotic clothing of leather /or imitation of leather, including lingerie, Catsuits and leotards
None of the above undertaken in connection to entertainment, sports and sporting events, casino, gaming and betting activities, amusement services, amusement games and amusement arcade services, game tournaments, contests, tournaments, competitions and game shows.