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EUTM file information

018303984

Pursue what's pure

September 7, 2020

Trademark Summary

The trademark pursue what's pure was filed by DōTERRA Holdings, LLC, a Limited Liability Company (the "Applicant"). The application was published for oppositions on October 1, 2020, and received one opposition filed on December 16, 2020 by ALTICOR INC. on Likelihood of confusion. the opponent was represented by HASELTINE LAKE KEMPNER LLP and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued December 16, 2020

The application was filed in English, and English was also language of all opposition proceedings (Spanish was selected as the second language).

Change of name and professional address of the trademark registration was recorded on January 31, 2021. Appointment and Replacement of representative of the trademark registration was recorded on February 5, 2024.

Goods And Services

  • The mark was filed in class 3 with following description of goods:
    1. Essential oils
    2. Blended essential oils
    3. Essential oils for aromatherapy use
    4. Essential oils for personal use
    5. Aromatic essential oils
    6. Natural essential oils
    7. Essential oils for food flavorings
    8. Body oil
    9. Distilled oils for beauty care
    10. Natural oils for cosmetic purposes
    11. Non-medicated oils
    12. Oils for cosmetic purposes
    13. Oils for toilet purposes
    14. Massage oils, not medicated
    15. Skin care oils [cosmetic]
    16. Soaps for personal use
    17. None of the aforesaid for sanitizing or disinfecting purposes.
  • The mark was filed in class 5 with following description of goods:
    1. Dietary supplements
    2. Nutritional supplements
    3. Vitamin supplements
    4. Chewing gum for medical purposes
    5. Powdered nutritional supplement drink mix
    6. Dietary supplement drink mixes.
  • The mark was filed in class 11 with following description of goods:
    1. Light-emitting diodes [LED] lighting apparatus
    2. LED [light-emitting diode] luminaires
    3. Desk lamps
    4. Electric lights
    5. Night lights [other than candles]
    6. Lighting
    7. Humidifiers
    8. Air purifiers
    9. Electric air purifiers
    10. Air freshening apparatus
    11. Air filters
    12. Diffusers being parts of lighting apparatus.
  • The mark was filed in class 21 with following description of goods:
    1. Aromatic oil diffusers, other than reed diffusers, electric and non-electric
    2. Essential oil diffusers, electric and non-electric
    3. Electronic essential oil diffusers, sold empty.