The trademark MyBB was filed by MY BEAUTY BRAND PLC, a corporation established under the laws of the United Kingdom of Great Britain and Northern Ireland (the "Applicant"). The application was published for oppositions on October 26, 2020, and received one opposition filed on January 25, 2021 by Bumble and Bumble, LLC on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by Hogan Lovells (Alicante) S.L. & Cia. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued January 25, 2021
The application was filed in English, and English was also language of all opposition proceedings (Spanish was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on January 6, 2021. Appointment and Replacement of representative of the trademark registration was recorded on September 23, 2021. Appointment and Replacement of representative of the trademark registration was recorded on November 14, 2021. Appointment and Replacement of representative of the trademark registration was recorded on November 27, 2022.