The trademark LOVEMI was filed by Shenzhen Changshengtai Electronic Co., Ltd, a corporation established under the laws of the People's Republic of China (the "Applicant"). The application was published for oppositions on December 1, 2020, and received one opposition filed on February 28, 2021 by Xiaomi Inc. on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by Abion Ireland Limited and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued February 28, 2021
The application was filed in English, and English was also language of all opposition proceedings (French was selected as the second language).
The Opposition with reference B 003141841 was refused according to Article 8(1)(b) EUTMR with decision issued on February 20, 2022 by the EUIPO.