The trademark HONESTLY GOOD was filed by HG BEAUTY LAB S.R.L., a corporation established under the laws of the Italian Republic (the "Applicant"). The application was published for oppositions on February 8, 2021, and received one opposition filed on May 9, 2021 by The Honest Company, Inc. on (a) Art. 8(4), (b) Likelihood of confusion, (c) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by BIRD & BIRD LLP and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued May 9, 2021
The application was filed in Italian, and Italian was also language of all opposition proceedings (English was selected as the second language).
The Opposition with reference B 003146443 was refused according to Article 8(1)(b) EUTMR with decision issued on July 28, 2022 by the EUIPO.