The trademark BREED was filed by BREED Ι.Κ.Ε., a corporation established under the laws of the Hellenic Republic (the "Applicant"). The application was published for oppositions on February 22, 2021, and received one opposition filed on May 23, 2021 by REPLY S.p.A. on Likelihood of confusion. the opponent was represented by STUDIO TORTA S.P.A. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued May 23, 2021
The application was filed in Greek, and Greek was also language of all opposition proceedings (English was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on July 22, 2021.
Goods And Services
The mark was filed in class 35 with following description of goods:
Advertising, marketing and promotional services for computer software and application that concerns animals
Development of advertising concepts for computer software and application that concerns animals
Development of promotional campaigns for computer software and application that concerns animals
Development and implementation of marketing strategies for computer software and application that concerns animals
Search engine optimization for computer software and application that concerns animals
Web site traffic optimization for computer software and application that concerns animals
Provision of advertising space, time and media for computer software and application that concerns animals
Search engine optimization for sales promotion for computer software and application that concerns animals
Advertising for computer software and application that concerns animals
Online advertising on a computer network for computer software and application that concerns animals
On-line advertising and marketing services for computer software and application that concerns animals
Preparing audio-visual presentations for use in advertising for computer software and application that concerns animals
Preparation of marketing plans for computer software and application that concerns animals
Organization of events, exhibitions, fairs and shows for commercial, promotional and advertising purposes for computer software and application that concerns animals
Organization of trade fairs for commercial or advertising purposes for computer software and application that concerns animals
Organisation of exhibitions and events for commercial or advertising purposes for computer software and application that concerns animals
Distribution and dissemination of advertising materials [leaflets, prospectuses, printed material, samples] for computer software and application that concerns animals.
The mark was filed in class 42 with following description of goods:
Computer software and application that concerns animals
Building and maintaining websites for computer software and application that concerns animals
Computer software design and updating for computer software and application that concerns animals
Computer website design for computer software and application that concerns animals
Configuration of computer systems and networks for computer software and application that concerns animals
Consultancy relating to software design and development for computer software and application that concerns animals
Consultancy relating to the creation and design of websites for computer software and application that concerns animals
Creating and maintaining websites for computer software and application that concerns animals
Development of computer programs for computer software and application that concerns animals
Installation, repair and maintenance of computer software for computer software and application that concerns animals
Programming of software for Internet platforms for computer software and application that concerns animals
Software development for computer software and application that concerns animals
Research, development, design and upgrading of computer software for computer software and application that concerns animals
Website design for computer software and application that concerns animals.