The trademark HIE HEALTHY INSURANCE ECOSYSTEM was filed by HIECOTECH HOLDING, SGPS, S.A., a corporation established under the laws of the Portuguese Republic (the "Applicant"). The application was published for oppositions on March 14, 2021, and received one opposition filed on June 14, 2021 by MUTUELLE ASSURANCE DES INSTITUTEURS DE FRANCE MAIF (société d'assurance mutuelle à cotisations variables) on Likelihood of confusion. the opponent was represented by FIDAL and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued June 14, 2021
The application was filed in Portuguese, and Portuguese was also language of all opposition proceedings (English was selected as the second language).
A transfer of the trademark registration was recorded on January 29, 2023. Change of name and professional address of the trademark registration was recorded on April 3, 2024.