The trademark EXPERIAN ASCEND was filed by Experian Limited, a corporation established under the laws of the United Kingdom of Great Britain and Northern Ireland (the "Applicant"). The application was published for oppositions on March 22, 2021, and received one opposition filed on May 11, 2021 by ascent AG on Likelihood of confusion. the opponent was represented by Geitz Patentanwälte PartG mbB and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued May 11, 2021
The application was filed in Swedish, and Swedish was also language of all opposition proceedings (English was selected as the second language).
Change of name and professional address of the trademark registration was recorded on May 23, 2021. Change of name and professional address of the trademark registration was recorded on December 12, 2021. Change of name and professional address of the trademark registration was recorded on February 15, 2023.
Goods And Services
The mark was filed in class 35 with following description of goods:
Billing services
Business continuity services
Business information services, business management
Business research services
Collection of data
Commercial information agency services
Company and non-corporate enterprise information services
Comparisons of items (whether goods or services) by price and/or other attributes
Competitor information services
Compilation of information onto databases
Computerised data verification
Consumer lifestyle information services
Consumer values information services
Customer loyalty services
Customer profiling services
Customer relationship management services
Customer targeting and marketing services
Analysis of business data, market research data and data on consumer habits
Data cleansing services (data processing)
Data management services
Data processing services
Data retrieval services
Data searching services
Database management services
Employee record and employee history verification services
Geodemographic analysis and profiling services for marketing purposes
Rental of mailing lists
Services to screen mailing lists to remove inappropriate content for compliance purposes
Local market planning services
Market analysis bureau services
Market penetration information services
Market research services
Postcode analysis services
Provision of information about companies and unincorporated businesses
Provision of information about postal codes and addresses
Public record information services
Retail site location services
Business risk management services
Telephone call handling services
Voters roll information services
Opinion polling.
The mark was filed in class 36 with following description of goods: