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The trademark LU was filed by Luz Saúde, S.A., a corporation established under the laws of the Portuguese Republic (the "Applicant"). The application was published for oppositions on April 28, 2021, and received one opposition filed on July 25, 2021 by LÜ - Aire de jeu interactive inc. on Likelihood of confusion. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued July 25, 2021
The application was filed in Portuguese, and Portuguese was also language of all opposition proceedings (English was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on November 8, 2023. Change of name and professional address of the trademark registration was recorded on April 3, 2024.