018425049

The View

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March 11, 2021

Trademark Summary

The trademark The View was filed by The View B.V., a corporation established under the laws of the Kingdom of the Netherlands (the "Applicant"). The application was published for oppositions on April 29, 2021, and received one opposition filed on July 29, 2021 by VUE ENTERTAINMENT HOLDINGS (UK) Limited on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by BIRD & BIRD LLP and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued July 29, 2021

The application was filed in Estonian, and Estonian was also language of all opposition proceedings (English was selected as the second language).

Appointment and Replacement of representative of the trademark registration was recorded on May 27, 2021. Appointment and Replacement of representative of the trademark registration was recorded on September 7, 2021. Appointment and Replacement of representative of the trademark registration was recorded on September 9, 2021. Deletion of the representative of the trademark registration was recorded on September 30, 2024.

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Goods And Services

• The mark was filed in class 9 with following description of goods:
  
  1. Virtual reality hardware
  2. Virtual reality headsets
  3. Mobile apps
  4. Downloadable graphics for mobile phones
  5. Downloadable cryptographic keys for receiving and spending cryptocurrency
  6. Security tokens [encryption devices]
  7. Downloadable image files
  8. Downloadable e-wallets
  9. Encoded key cards
  10. Digital signs
  11. None of the aforesaid goods for use in relation to a cinema operator.
• The mark was filed in class 35 with following description of goods:
  
  1. Arranging of trading transactions and commercial contracts
  2. Provision of an online marketplace for buyers and sellers of goods and services
  3. Business intermediary and advisory services in the field of selling products and rendering services
  4. Advertising, marketing and promotional services
  5. Distribution of advertising, marketing and promotional material
  6. Promoting the goods and services of others over the Internet
  7. Classified advertising
  8. Provision of information and advisory services relating to e-commerce
  9. Promoting the goods and services of others via computer and communication networks
  10. Providing and rental of advertising space on the internet
  11. Business information
  12. Arranging of commercial and business contacts
  13. Data processing
  14. Collection and systematisation of information into computer databases
  15. Business consulting
  16. Pay per click advertising
  17. Trade show and commercial exhibition services
  18. Conducting virtual trade show exhibitions online
  19. Arranging and conducting marketing promotional events for others
  20. Arranging and conducting of marketing events
  21. None of the aforesaid services for use in relation to a cinema operator.
• The mark was filed in class 41 with following description of goods:
  
  1. Virtual reality game services provided on-line from a computer network
  2. Virtual reality arcade services
  3. Publication of multimedia material online
  4. Organisation of Webinars
  5. Arranging and conducting of conferences
  6. Production of television programs for broadcast on mobile devices
  7. None of the aforesaid services for use in relation to a cinema operator.
• The mark was filed in class 42 with following description of goods:
  
  1. Development of virtual reality software
  2. Design and development of computer game software and virtual reality software
  3. Platform as a service [PaaS]
  4. Computer software design
  5. Software as a service [SaaS]
  6. None of the aforesaid services for use in relation to a cinema operator.