The trademark mediamax was filed by Hardware-Best GmbH, a corporation established under the laws of the Federal Republic of Germany (the "Applicant"). The application was published for oppositions on March 22, 2021, and received one opposition filed on June 14, 2021 by Media-Saturn-Holding GmbH on Likelihood of confusion. the opponent was represented by BOEHMERT & BOEHMERT ANWALTSPARTNERSCHAFT MBB - PATENTANWÄLTE RECHTSANWÄLTE and proceedings were handled in German, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued June 14, 2021
The application was filed in German, and German was also language of all opposition proceedings (English was selected as the second language).
Change of name and professional address of the trademark registration was recorded on July 1, 2021.
The Appeal with reference B R2087/2022-5 was Opposition allowed according to Article 8(1)(b) EUTMR with decision issued on August 17, 2023 by the EUIPO. The Opposition with reference B 003148713 was rejected according to Article 8(1)(b) EUTMR with decision issued on August 30, 2022 by the EUIPO.