The trademark Apella Games was filed by APELLA GAMES LTD, a corporation established under the laws of the Republic of Cyprus (the "Applicant"). The application was published for oppositions on March 23, 2021, and received one opposition filed on June 23, 2021 by Apple Inc. on (a) Art. 8(4), (b) Likelihood of confusion, (c) Unfair advantage and detriment to distinctiveness or repute. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued June 23, 2021
The application was filed in English, and English was also language of all opposition proceedings (French was selected as the second language).
Cancellation Proceedings
A total of undefined cancellation proceedings were initiated against the trademark registration in 2024.The first Cancellation was filed by Eagleline Limited (represented by Jan Bárta) on July 17, 2025 and Decision taken.
Application for revocation or for a declaration of invalidity of the trademark registration was recorded on June 27, 2024.
The Opposition with reference B 003149413 was rejected according to Article 8(1)(b) EUTMR with decision issued on February 20, 2023 by the EUIPO. The Cancellation with reference B 000066674 was EUTM partially cancelled according to Article 60(1)(a) EUTMR with decision issued on July 17, 2025 by the EUIPO. The Appeal with reference B R0857/2023-2 was Trade mark application allowed according to Article 8(1)(b) EUTMR with decision issued on December 13, 2023 by the EUIPO.
Goods And Services
The mark was filed in class 9 with following description of goods:
Computer games
Computer games of chance
Computer programs for video and computer games
Computer software for entertainment
Downloadable computer games
Games software
Interactive entertainment software
Game programs for arcade video game machines
Electronic game software for handheld electronic devices
Downloadable interactive entertainment software for playing video games
Interactive game software
Virtual reality game software
Software for arcade video game machines
Simulation software [entertainment]
Programs for arcade video game machines
Video game programs
Software programs for video games
Electronic game software for mobile phones
Entertainment software
Augmented reality game software
Computer software
Computer software platforms
Software for smartphones
Software downloadable from the internet
Software for mobile phones
Communication, networking and social networking software
3D computer graphics software
Computer application software featuring games and gaming
Mobile apps
Downloadable information relating to games and gaming
Electronic publications, downloadable, relating to games and gaming
Virtual and augmented reality software
Web application and server software
Computer programmes for data processing
Software related to handheld digital electronic devices
Platform software
Computer game software for use with on-line interactive games
Computer software for the administration of on-line games and gaming.
The mark was filed in class 35 with following description of goods:
Distribution of advertising, marketing and promotional material
Provision and rental of advertising space, time and media
Business marketing consultancy
Consultancy services in the field of affiliate marketing
Consulting services in the field of Internet marketing
Advertising, marketing and promotional consultancy, advisory and assistance services
Advertising and marketing services provided via communications channels
Advertising and marketing services provided by means of social media
Advertising, including on-line advertising on a computer network
Advertising, promotional and public relations services
Advertising services provided via the internet
Affiliate marketing
Advertising services relating to esports events
Arranging and conducting of marketing events
Brand creation services
Graphic advertising services
Development of marketing strategies and concepts
Marketing services relating to esports events
On-line promotion of computer networks and websites
On-line advertising and marketing services
Product marketing
Production of video recordings for advertising purposes
Promotion services relating to esports events
Providing marketing information via websites
Business management and consultancy services
Administrative processing of purchase orders.
The mark was filed in class 38 with following description of goods:
Providing Internet chatrooms and Internet forums
Access to content, websites and portals
Chatroom services for social networking
Computer aided transmission of messages, information and images
Distribution of data or audio visual images via a global computer network or the internet
Providing access to electronic communications networks
On-line transmission of electronic publications
Providing online forums for communication in the field of electronic games
Providing online forums
Providing online chatrooms for the transmission of messages, comments and multimedia content among users
Providing on-line chat rooms for social networking
Providing virtual facilities for real-time interaction among computer users
Transmission of audio and video content via computer networks
Transmission of data, audio, video and multimedia files, including downloadable files and files streamed over a global computer network
Transmission of interactive entertainment software
Transmission of multimedia content via the Internet.
The mark was filed in class 41 with following description of goods:
On-line computer games
Games services provided on-line from a computer network
Arcade game services
Conducting of live esports events
On-line gaming services
Video game services
Virtual reality arcade services
Provision of online information relating to game players
Provision of information relating to esports
Providing online information on computer and video game strategies
Providing interactive multi-player computer games via the internet and electronic communication networks
Providing esports facilities
Organization of esports competitions
Video game entertainment services
Conducting multiple player games of chance
Providing online entertainment in the nature of fantasy sports leagues
Hosting of fantasy sports leagues
Consultancy services in the field of entertainment provided via the Internet
Entertainment services in the nature of competitions
Game shows
Information and advisory services relating to entertainment
Providing information to game players about the ranking of their scores of games through the web sites
Providing online entertainment in the nature of game tournaments.
The mark was filed in class 42 with following description of goods:
Creating, designing and maintaining web sites
Design and development of new technology for others
Design and development of multimedia products
Design and development of networks
Design and graphic arts design for the creation of web sites
Design and maintenance of web sites for others
Software design
Video game software design
Design of virtual reality software
Design and development of computer software architecture
Research, development, design and upgrading of computer software
Consultancy relating to software design and development
Design and development of video game software
Design and development of computer software for others
Design and development of software in the field of mobile applications
Software as a service [SaaS]
Platforms for gaming as software as a service [SaaS]
Consulting services in the field of software as a service [SaaS].