The trademark La Bonne Vie was filed by The Beverage Group by TGS Invest AB, a corporation established under the laws of the Kingdom of Sweden (the "Applicant"). The application was published for oppositions on March 29, 2021, and received one opposition filed on June 27, 2021 by ZAGO S.R.L. on Likelihood of confusion. the opponent was represented by JACOBACCI & PARTNERS S.P.A. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued June 27, 2021
The application was filed in Swedish, and Swedish was also language of all opposition proceedings (English was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on September 21, 2021.
The Opposition with reference B 003149607 was rejected according to Article 8(1)(b) EUTMR with decision issued on October 12, 2022 by the EUIPO.