The trademark AR was filed by CEF (W) S.A., a corporation established under the laws of the Grand Duchy of Luxembourg (the "Applicant"). The application was published for oppositions on June 3, 2021, and received one opposition filed on September 5, 2021 by Sanitas, Sociedad Anónima de Hospitales, S.U. on Likelihood of confusion. the opponent was represented by ELZABURU, S.L.P. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued September 5, 2021
The application was filed in English, and English was also language of all opposition proceedings (French was selected as the second language).
Change of name and professional address of the trademark registration was recorded on August 2, 2023. Change of name and professional address of the trademark registration was recorded on October 2, 2024.
Goods And Services
The mark was filed in class 9 with following description of goods:
Software
Software applications in the form of image recognition through augmented reality, application that allows videos, sound, motion and interactivity using a smart device
All the afore-mentioned goods in relation to augmented reality related goods and/or services, and none in relation to health.
The mark was filed in class 35 with following description of goods:
Advertising
Business management
Business administration
Business consultancy and advisory services
Business information
Public relations agency
Public relations services
Public relations consultancy
Public relations studies
Publicity services
Preparation of publicity material
Writing, publication and distribution of publicity material
Production of video recordings for advertising, marketing and publicity purposes
Promotional services
Sales promotion services
Marketing services
Digital marketing
On-line advertising and marketing services
Search engine marketing services
Search engine optimisation services
Social media marketing services including social media strategy planning and marketing services
Market research and market analysis
Dissemination of promotional and advertising material
Media research and consultancy
Advertising media management services
Media buying services
Brand consultancy and brand creation services
Brand positioning
Brand strategy
Trade fairs
Organisation, arrangement and conducting of conventions, events, displays, exhibitions and presentations for commercial or advertising purposes
Business consultancy and advice relating to events marketing and management
Business network events
Arranging of product launches
Copy writing
Information, advisory and consultancy services in relation to all of the aforesaid.
The mark was filed in class 38 with following description of goods:
Telecommunications
Broadcasting services
Telephone and mobile telephone services
Computer communication and Internet access
Provision and rental of telecommunications facilities and equipment
All the afore-mentioned services in relation to augmented reality related goods and/or services, and none in relation to health.
The mark was filed in class 41 with Organisation, arrangement and conducting of conferences and seminars for commercial or advertising purposes and all the afore-mentioned services in relation to augmented reality related goods and/or services, and none in relation to health..
The mark was filed in class 42 with following description of goods:
Software development, programming and implementation
Computer hardware development
Hosting services and software as a service and rental of software
Rental of computer hardware and facilities
IT consultancy, advisory and information services
IT security, protection and restoration
Data duplication and conversion services, data coding services
Design services
All the afore-mentioned services in relation to augmented reality related goods and/or services, and none in relation to health.