The trademark REAL CHEMISTRY was filed by The WeissComm Group, Ltd., a U.S. corporation (the "Applicant"). The application was published for oppositions on July 22, 2021, and received one opposition filed on October 24, 2021 by Chemistry Strategic Communications DAC on (a) Identity of marks and Goods and Services, (b) Likelihood of confusion. the opponent was represented by MURGITROYD & COMPANY and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued October 24, 2021
The application was filed in English, and English was also language of all opposition proceedings (French was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on April 21, 2022.
Goods And Services
The mark was filed in class 35 with following description of goods:
Advertising agency services in the field of healthcare
Advertising, marketing, and promotional services in the field of healthcare
Brand development and consulting for corporate and individual clients in the field of healthcare
Business marketing consulting services in the field of healthcare
Business data analysis
Market research and business analyses
Business consulting and marketing services with relation to branding, advertising, corporate and product communications and advertising content development in the field of healthcare
Public relations and publicity agency services
Media planning services in the field of healthcare, namely, preparation of media plans and concepts and advising clients on the correct times and media publishers to advertise based on media analysis of the market for that media and media buying services, namely, providing consulting services in the field of facilitating the buying of media and media buying advice, namely, advising clients on how much media time, and at what times clients should be purchasing advertising
Event marketing services, namely, arranging and conducting marketing promotional events for others
Advertising and publicity services in the field of healthcare, namely, promoting the goods, services, brand identity, commercial information and news of others through print, audio, video, digital and on-line mediums
Market research services
Social insight consulting services, namely, social media strategy and marketing consulting in the nature of social listening and social media analysis for business purposes
Management and compilation of computerized databases, namely, creating and managing customer lists and customer data in a computer database for others
Marketing services in the field of healthcare, namely, consumer purchase and behavior research services
Media research services, namely, providing an Internet-based database in the field of consumer audience viewership, advertising sales effectiveness, and selection of media
Talent agency services
Providing advertising campaign management consultancy services in the field of healthcare.
The mark was filed in class 41 with following description of goods:
Educational services, namely, providing non-accredited online programs in the field of healthcare and downloadable materials distributed therewith
Educational services, namely, providing training in the field of advertising and promotion
Film production services
Audio and video production services
Audio production services
Video production services
Providing social events for entertainment purposes in the field of healthcare.
The mark was filed in class 42 with following description of goods:
Website design consultancy in the field of healthcare
Website design and development for others in the field of healthcare
Commercial and graphic art design in the field of healthcare
Design/redesign and consulting in the field of new and existing product and package design
Technology development and advisory services for others in the field of artificial intelligence
Technology consulting services in the technology field of artificial intelligence in the fields of healthcare, medical information and patient services
Providing online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns
Providing a website for use by others featuring technology to manage and exchange healthcare research information
Providing use of online non-downloadable computer software via the Internet for managing healthcare research and support information
Platform as a service (PaaS) featuring cloud computing computer software platforms in the fields of healthcare, medical information and patient services for data management services
Software-as-a-service (SaaS) services featuring software for use in marketing for digital media measurement, website audience analysis and advertising
Software-as-a-service (SaaS) featuring software for use in the field of web analytics
Design of computer animations and 3D-visualizations for others
Animation and special-effects design for others
Digital image processing for others, namely, encoding of digital images, electronic storage of digital images, digitization of images, and conversion of images from physical to electronic media
Providing an on-line database featuring healthcare research information.