The trademark was filed by BUSINESS THRIVER UG (haftungsbeschränkt), a corporation established under the laws of the Federal Republic of Germany (the "Applicant"). The application was published for oppositions on April 29, 2021, and received one opposition filed on July 29, 2021 by HUMMEL HOLDING A/S on (a) Identity of marks and Goods and Services, (b) Likelihood of confusion, (c) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by PATRADE A/S and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued July 29, 2021
The application was filed in German, and German was also language of all opposition proceedings (English was selected as the second language).