EUTM file information

018452489

Sir Hotels


April 14, 2021

Trademark Summary

The trademark Sir Hotels was filed by Sircle Collection B.V., a corporation established under the laws of the Kingdom of the Netherlands (the "Applicant"). The application was published for oppositions on June 2, 2021, and received one opposition filed on September 1, 2021 by Kerzner International Limited on Likelihood of confusion. the opponent was represented by Morgan, Lewis & Bockius LLP and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued September 1, 2021

The application was filed in Dutch, and Dutch was also language of all opposition proceedings (English was selected as the second language).

Appointment and Replacement of representative of the trademark registration was recorded on June 6, 2022. Appointment and Replacement of representative of the trademark registration was recorded on June 7, 2022.


Goods And Services

  • The mark was filed in class 35 with following description of goods:
    1. Advertising
    2. Business management
    3. Business administration
    4. Office functions
    5. Marketing, Public relation services and Communications services, in relation to the following fields: hotel, restaurant, club services, Mass catering and Entertainment
    6. Commercial services for the optimisation of the aforesaid services
    7. Business services provided for a network of self-employed persons, in relation to the following fields: Services of hotels, restaurant services, club services, Mass catering and Entertainment
    8. Business mentoring of others in the hotel industry, restaurant industry, clubs, catering and the entertainment industry, in relation to the following fields: Entrepreneurship, Entrepreneurship, Marketing or Conducting of business
    9. Business management, In the following fields: restaurant services, club services, Services of hotels, Mass catering and Entertainment
    10. Business management, In the following fields: restaurant services, club services, Services of hotels, Mass catering and Entertainment
    11. Marketing operations, in relation to the following fields: restaurant services, club services, Services of hotels, Mass catering and Entertainment
    12. Business advisory services relating to franchising in the following fields: restaurant services, club services, Services of hotels, Mass catering and Entertainment
    13. Support of business organisation management, in relation to the following fields: restaurant services and club services, Services of hotels, Mass catering and Entertainment
    14. Business advisory services relating to the setting up of restaurants and Business management consultancy, in relation to the following fields: Establishing clubs, Services of hotels, Mass catering and Entertainment
    15. Business advisory services relating to the running of restaurants and Business management consultancy, in relation to the following fields: Running of clubs, Services of hotels, Mass catering and Entertainment
    16. Business management assistance in the establishment and operation of restaurants, and Providing assistance in the field of business organisation management, in relation to the following fields: Bringing into operation and running of clubs, Services of hotels, Mass catering and Entertainment
    17. Franchising services providing business assistance
    18. Franchising services providing marketing assistance
    19. Advice in the running of establishments as franchises
    20. Advisory services (Business -) relating to the operation of franchises
    21. Business management assistance in the field of franchising
    22. Assistance in franchised commercial business management
    23. Providing assistance in the management of franchised businesses
    24. Advisory services relating to publicity for franchisees
    25. Business assistance relating to the establishment of franchises
    26. Advisory services (Business -) relating to the establishment of franchises
    27. Administration of the business affairs of franchises
    28. Assistance in product commercialization, within the framework of a franchise contract
    29. Provision of assistance [business] in the establishment of franchises
    30. Provision of assistance [business] in the operation of franchises
    31. Business advisory services relating to the establishment and operation of franchises
    32. Assistance in the operation or management of commercial or industrial enterprises
    33. Establishing a network of business contacts and Maintenance of networks of business contacts
    34. Recruiting sponsors and donors
    35. Business organisation advice, Also to establish and maintain networks of business contacts
    36. Business assistance relating to franchising
    37. Advisory services in the field of commercial matters relating to franchising
    38. Office functions within the framework of drawing up and concluding franchise agreements
    39. Including all the aforesaid services in the context of franchising.
  • The mark was filed in class 39 with following description of goods:
    1. Passenger transport
    2. Taxi and bus services
    3. Arranging of excursions, boat trips and round trips by air
    4. Arranging (mediation regarding) travel reservations
    5. Arranging, booking and mediation of tours, excursions, travel, hotel bookings and outings
    6. Travel consultancy and personal chaperoning of travelers
    7. Rental and booking of aircraft, ships, rowing boats and motor boats, sailing boats, canoes, automobiles, bicycles, horses and mediation relating thereto
    8. Tourist and travel agencies (included in class 39), in particular consultancy and booking of travel, Providing travel information, Transport reservation, Escorting of travellers and Passenger transport
    9. Online information, reservation and booking services in the field of tourism and business travel
    10. The aforesaid services also offered via electronic networks, including the Internet.
  • The mark was filed in class 41 with following description of goods:
    1. Education, entertainment and sport services
    2. Theatre and musical performances, concerts, contests
    3. Arranging of sporting activities
    4. Providing fitness and exercise facilities
    5. Personal trainer services [fitness training]
    6. Exercise [fitness] training services
    7. Operation of swimming pools
    8. Health and fitness training
    9. Conducting of health and fitness training and exercise classes
    10. Sports teacher and personal trainer services
    11. Entertainment services
    12. Services of swimming pools
    13. Indoor pool services.
  • The mark was filed in class 43 with following description of goods:
    1. Services for providing food and drink
    2. Hotels, temporary accommodation
    3. Motel services
    4. Hotel reservations
    5. Room reservationservices
    6. Booking and rental of temporary accommodation
    7. Providing online information relating to hotel reservations and room reservations
    8. Accommodation bureau services, such as hotels
    9. Rental of chairs, tables, table linen, glassware
    10. Day-nursery [crèche] services
    11. Rental of meeting rooms
    12. Café, restaurant, bar, nightclub and bistro services.