The trademark Sir Hotels was filed by Sircle Collection B.V., a corporation established under the laws of the Kingdom of the Netherlands (the "Applicant"). The application was published for oppositions on June 2, 2021, and received one opposition filed on September 1, 2021 by Kerzner International Limited on Likelihood of confusion. the opponent was represented by Morgan, Lewis & Bockius LLP and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued September 1, 2021
The application was filed in Dutch, and Dutch was also language of all opposition proceedings (English was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on June 6, 2022. Appointment and Replacement of representative of the trademark registration was recorded on June 7, 2022.
Goods And Services
The mark was filed in class 35 with following description of goods:
Advertising
Business management
Business administration
Office functions
Marketing, Public relation services and Communications services, in relation to the following fields: hotel, restaurant, club services, Mass catering and Entertainment
Commercial services for the optimisation of the aforesaid services
Business services provided for a network of self-employed persons, in relation to the following fields: Services of hotels, restaurant services, club services, Mass catering and Entertainment
Business mentoring of others in the hotel industry, restaurant industry, clubs, catering and the entertainment industry, in relation to the following fields: Entrepreneurship, Entrepreneurship, Marketing or Conducting of business
Business management, In the following fields: restaurant services, club services, Services of hotels, Mass catering and Entertainment
Business management, In the following fields: restaurant services, club services, Services of hotels, Mass catering and Entertainment
Marketing operations, in relation to the following fields: restaurant services, club services, Services of hotels, Mass catering and Entertainment
Business advisory services relating to franchising in the following fields: restaurant services, club services, Services of hotels, Mass catering and Entertainment
Support of business organisation management, in relation to the following fields: restaurant services and club services, Services of hotels, Mass catering and Entertainment
Business advisory services relating to the setting up of restaurants and Business management consultancy, in relation to the following fields: Establishing clubs, Services of hotels, Mass catering and Entertainment
Business advisory services relating to the running of restaurants and Business management consultancy, in relation to the following fields: Running of clubs, Services of hotels, Mass catering and Entertainment
Business management assistance in the establishment and operation of restaurants, and Providing assistance in the field of business organisation management, in relation to the following fields: Bringing into operation and running of clubs, Services of hotels, Mass catering and Entertainment
Franchising services providing business assistance
Arranging, booking and mediation of tours, excursions, travel, hotel bookings and outings
Travel consultancy and personal chaperoning of travelers
Rental and booking of aircraft, ships, rowing boats and motor boats, sailing boats, canoes, automobiles, bicycles, horses and mediation relating thereto
Tourist and travel agencies (included in class 39), in particular consultancy and booking of travel, Providing travel information, Transport reservation, Escorting of travellers and Passenger transport
Online information, reservation and booking services in the field of tourism and business travel
The aforesaid services also offered via electronic networks, including the Internet.
The mark was filed in class 41 with following description of goods:
Education, entertainment and sport services
Theatre and musical performances, concerts, contests
Arranging of sporting activities
Providing fitness and exercise facilities
Personal trainer services [fitness training]
Exercise [fitness] training services
Operation of swimming pools
Health and fitness training
Conducting of health and fitness training and exercise classes
Sports teacher and personal trainer services
Entertainment services
Services of swimming pools
Indoor pool services.
The mark was filed in class 43 with following description of goods:
Services for providing food and drink
Hotels, temporary accommodation
Motel services
Hotel reservations
Room reservationservices
Booking and rental of temporary accommodation
Providing online information relating to hotel reservations and room reservations
Accommodation bureau services, such as hotels
Rental of chairs, tables, table linen, glassware
Day-nursery [crèche] services
Rental of meeting rooms
Café, restaurant, bar, nightclub and bistro services.