The trademark TRUE NORTH PURE ENERGY SELTZER was filed by Monster Energy Company, a U.S. corporation (the "Applicant"). The application was published for oppositions on April 19, 2021, and received one opposition filed on July 19, 2021 by HEINEKEN ESPAÑA, S.A. on Likelihood of confusion. the opponent was represented by FERNÁNDEZ-PALACIOS ABOGADOS, S.L.P.U. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued July 19, 2021
The application was filed in English, and English was also language of all opposition proceedings (Italian was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on March 21, 2023. Change of name and professional address of the trademark registration was recorded on April 23, 2024.