EUTM file information



April 14, 2021

Trademark Summary

The trademark V'ICE was filed by SARL VDLV, a corporation established under the laws of the French Republic (the "Applicant"). The application was published for oppositions on April 25, 2021, and received one opposition filed on July 22, 2021 by British American Tobacco (Brands) Inc. on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by HOGAN LOVELLS and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued July 22, 2021

The application was filed in French, and French was also language of all opposition proceedings (English was selected as the second language).

Appointment and Replacement of representative of the trademark registration was recorded on October 10, 2021.

Goods And Services

  • The mark was filed in class 30 with following description of goods:
    1. Flavourings for foods
    2. Flavourings for beverages
    3. Vanilla flavourings for culinary purposes
    4. Flavourings for soups
    5. Flavourings for butter
    6. Fruit flavourings, except essences
    7. Coffee flavourings
    8. Flavourings for cakes
    9. Flavourings of almond
    10. Flavourings of lemons
    11. Helichrysum [flavour]
    12. Flavourings for cheeses
    13. Vanilla flavorings
    14. Chocolate flavourings.
  • The mark was filed in class 34 with following description of goods:
    1. Electronic cigarette liquid [e-liquid] comprised of vegetable glycerin
    2. Electronic cigarette liquid [e-liquid] comprised of propylene glycol
    3. Tobacco
    4. Cigarette tobacco
    5. Manufactured tobacco
    6. Chewing tobacco
    7. Tobacco products
    8. Flavored tobacco
    9. Smoking tobacco
    10. Cigarettes
    11. Cigarette holders
    12. Electronic cigarettes
    13. Menthol cigarettes
    14. Electronic cigarette cartomizers
    15. Electronic cigarette atomizers
    16. Mentholated tobacco
    17. Devices for heating tobacco for the purpose of inhalation
    18. Tobacco containers and humidors
    19. Cigarettes containing tobacco substitutes
    20. Smokeless cigarette vaporizer pipes
    21. Humidifiers for tobacco
    22. Hookah tobacco
    23. Flavourings for tobacco.
  • The mark was filed in class 35 with following description of goods:
    1. Advertising and marketing
    2. Marketing
    3. Promotional marketing
    4. Referral marketing
    5. Financial marketing
    6. Marketing by telephone
    7. Digital marketing
    8. Internet marketing
    9. Product marketing
    10. Market campaigns
    11. Event marketing
    12. Development of marketing strategies and concepts
    13. Marketing research
    14. Business marketing services
    15. Development of marketing concepts
    16. Planning of marketing strategies
    17. Advertising, marketing and promotional services
    18. Investigations of marketing strategy.