The trademark application BRANDCLUB was filed by Fuelcomm Inc., a U.S. corporation (the "Applicant"). The application was published for oppositions on December 1, 2021, and it was registered by office on March 10, 2022 without any oppositions.
The application was filed in Danish (English was selected as the second language).
Change of name and address of the trademark registration was recorded on January 19, 2023. Appointment and Replacement of representative of the trademark registration was recorded on September 2, 2024.
Goods And Services
The mark was filed in class 9 with following description of goods:
Downloadable consumer loyalty software
Downloadable computer software to promote the goods and services of others through consumer loyalty programs
Downloadable computer software to identify, research, and promote third-party products and services via consumer loyalty programs
Downloadable computer software featuring ratings, reviews, and recommendations posted by consumers in connection with third-party products and services
Downloadable computer software for rewarding recurring consumer engagement for the purpose of increasing customer loyalty
Computer software
Communications software and applications
Computer software and applications for use in retailing
Computer software and applications for use in marketing
Computer software and applications for market research and analysis
Computer software and applications for use in public relations
Computer software and applications for advertising and promotional purposes
Computer software and applications providing or enabling retail support services
Computer software and applications enabling retailer engagement
Computer software and applications enabling retail businesses to interact with information and data relating to brands and products
Computer software and applications providing marketing information and data
Computer software and applications enabling engagement with retailers, consumers and markets
Computer software and applications providing retail information and data
Computer software and applications for use in merchandising
Computer software and applications providing merchandising information and guidance
Computer software and applications for the provision of marketing and retail sales data and intelligence
Computer software and applications providing business data and information
Computer software and applications providing consumer data and information
Databases, software coding and information technology connected with and relating to all the aforesaid goods
Databases
Databases for use in retail, marketing, and market research and analysis
Retail support databases.
The mark was filed in class 35 with following description of goods:
Business administration of consumer loyalty programs
Administration of a consumer loyalty program to promote the goods and services of others
Administration of consumer loyalty programs that reward recurring consumer engagement
Provision of ratings, reviews and recommendations posted by consumers in con-nection with third-party products and services via a website
Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes
Advertising, business management
Business administration
Marketing
Virtual marketing, promotion and advertising services and campaigns
Marketing strategies
Provision of marketing reports
Provision of marketing information and data
Publicity and promotional services
Sales promotion for others
Business promotion services
Loyalty, incentive and bonus program services
Administration of loyalty and incentive schemes
Organisation, operation and supervision of loyalty schemes
Administration of loyalty rewards services
Sales promotion through customer loyalty programs
Computerised database management
Database marketing
Compilation and systemisation of information into computer databases
Provision of commercial information from online databases
Market research and analysis services
Computerised database management in the fields of marketing, market research and analysis
Computerised database management in the fields of retail consulting, research, analysis and management
Retail consulting services
Retail research services
Provision of retail information and data
Retailer engagement
Provision of retail and sales information and data
Merchandising services
Merchandising information and guidance
Business trend analysis services
Business advisory services
Provision of business data and information
Provision of consumer data and information
Segmentation and profiling of market data
Trend analysis services for advertising and marketing purposes
Brand consulting and research
Brand performance information and analysis
Brand auditing
Provision of information relating to brand awareness and engagement
Preparation of reports relating to branding, brand usage monitoring, namely, identifying and checking the position and use of brands in the market place
Brand research, namely, qualitative and quantitative research of data relating to brands
Design of promotional matter
Information, advisory and consultancy in relation to the aforementioned services.
The mark was filed in class 42 with following description of goods:
Provision of non-downloadable consumer loyalty software via a website
Providing online non-downloadable computer software to promote the goods and services of others through consumer loyalty programs
Providing non-downloadable computer software to identify, research, and promote third-party products and services via consumer loyalty programs
Provision of an online marketplace for buyers and sellers of goods and services with ratings, reviews, and recommendations posted by consumers in connection with third-party products and services
Providing online non-downloadable computer software for rewarding recurring consumer engagement for the purpose of increasing customer loyalty
Database design
Maintaining databases
Development and design of mobile applications
Software and platform design and engineering
Design of electronic retail environments, namely, electronic retail website design
Website design and development
Design of printed matter for use in marketing
Product research services
Hosting databases
Hosting and maintaining databases for use in marketing, market research and analysis
Hosting and maintaining databases for use in retail consulting, research, analysis and management
Hosting and maintaining databases for use in connection with business, retail and consumer data and information
Database design and development
Updating of software databases for use in marketing, market research and analysis
Updating of software databases for use in retail consulting, research, analysis and management
Updating of software databases for use in connection with business and consumer data and information
Programming of software for database management
Rental of a database server (to third parties)
Software as a Service
Software as a Service for marketing, market research and analysis
Software as a Service for retail consulting, research, analysis and management
Information, advisory and consultancy in relation to the aforementioned services.