The trademark FLUX was filed by Scandinavian Tobacco Group Eersel B.V., a corporation established under the laws of the Kingdom of the Netherlands (the "Applicant"). The application was published for oppositions on April 27, 2021, and received one opposition filed on July 25, 2021 by C.I.V. Superunie B.A. on Likelihood of confusion. the opponent was represented by ALGEMEEN OCTROOI- EN MERKENBUREAU B.V. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued July 25, 2021
The application was filed in Danish, and Danish was also language of all opposition proceedings (English was selected as the second language).
Change of name and address of the trademark registration was recorded on June 3, 2024.