The trademark HELLES YEAH was filed by LERVIG AS, a corporation established under the laws of the Kingdom of Norway (the "Applicant"). The application was published for oppositions on May 20, 2021, and received one opposition filed on June 23, 2021 by HELL ENERGY Magyarország Kft. on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by OPPENHEIM UGYVEDI IRODA and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued June 23, 2021
The application was filed in German, and German was also language of all opposition proceedings (English was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on March 23, 2023.