The trademark SUGAR ROVER was filed by ALLBIRDS, INC., a U.S. corporation (the "Applicant"). The application was published for oppositions on May 6, 2021, and received one opposition filed on August 4, 2021 by Jaguar Land Rover Limited on Likelihood of confusion. the opponent was represented by REDDIE & GROSE B.V. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued August 4, 2021
The application was filed in English, and English was also language of all opposition proceedings (German was selected as the second language).