The trademark Daze was filed by Estrid Sweden AB, a corporation established under the laws of the Kingdom of Sweden (the "Applicant"). The application was published for oppositions on May 17, 2021, and received one opposition filed on August 16, 2021 by The Procter & Gamble Company on Likelihood of confusion. the opponent was represented by BIRD & BIRD LLP and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued August 16, 2021
The application was filed in Swedish, and Swedish was also language of all opposition proceedings (English was selected as the second language).
Change of name and professional address of the trademark registration was recorded on January 18, 2022. Appointment and Replacement of representative of the trademark registration was recorded on February 8, 2022. Change of name and professional address of the trademark registration was recorded on September 26, 2023.