The trademark application THE FUTURE IS WIDE OPEN was filed by Criteo Technology SAS, a corporation established under the laws of the French Republic (the "Applicant"). The application was published for oppositions on October 19, 2021, and it was registered by office on January 26, 2022 without any oppositions.
The application was filed in English (French was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on June 30, 2022. A transfer of the trademark registration was recorded on October 26, 2022.
Goods And Services
The mark was filed in class 9 with following description of goods:
Business analysis software
Computer software for monitoring, searching and retrieving information on websites
Computer software for creating, tracking, and managing creative advertising and marketing strategies, including computerised advertising banners
Algorithmic computer programs relating to advertising and promotion
Computer programs facilitating the display of advertisements on electronic communication networks, including in response to the characteristics of users who have access to electronic communication networks
Statistical and audience measurement computer programs
Computer software to enable businesses to create, upload, edit and then track adverts placed on the internet
Computer software to collect, manage, analyse and access databases [of commerce data]
Computer software to automate the content of online advertisements based on characteristics of the individual end user and/or groups of end users
Computer software to predict the value of a customer in an online marketing context and to calculate an appropriate bid for placing adverts before said customer [in real time]
Computer software for real-time-bidding for adverts (RTB)
Software for the integration of artificial intelligence and machine learning in the field of big data
Computer software for televisions
Computer software for delivering adverts to internet-connected devices
Computer software for advertising
Software for use in advertising
Machine learning software for advertising
Software for embedding online advertising on websites
Software for embedding advertising within videos or broadcasts
Software for renting advertising space on websites.
The mark was filed in class 35 with following description of goods:
Advertising and promotion (for others)
Advertising, business management
Business administration
Directing mail advertising (including in the form of banners of all kinds and text links)
Computerised or all other kinds of file management
Organization of exhibitions for commercial or advertising purposes
Analysis and consultancy relating to the impact of advertising on electronic communication networks
Consultancy with a view to optimising the visibility of commercial or non-commercial websites
Targeted marketing and publicity
Studies, market research relating to advertising, providing of information relating to access to advertising spaces
Organisation, Shares and Auctioneering, Providing of exchanges via online auctions for the purchase and sale of advertising
Value-added services and online management including in particular the purchase and sale of advertising
Advertising agencies and management, advertising via electronic means and via the Internet
Purchase and rental of advertising space
Sale of advertising space
Drafting and publication of publicity texts
Dissemination of advertising matter, information, consultancy and assistance relating to the aforesaid services
Creation and structuring of advertising campaigns, advertising banners and messages
Providing online marketplaces for sellers of goods and or services
Compilation of computer databases
Compilation and management of computer databases comprised of consumer spending and shopping behaviour, updated in real-time
Systemisation of data into computer databases
Updating and maintenance of data in databases
Provision of commercial information from online databases
Business advisory services in relation to marketing and advertising strategies
Tracking and measuring the performance of advertising campaigns for others
Collection of business information related to retail habits, spending habits and the identification of categories of shoppers
Benchmarking services in the field of advertising and sales strategy
Provision of an online market place for buyers and sellers of goods and services.
The mark was filed in class 38 with following description of goods:
Provision of telecommunication services
Information about telecommunication
Communications by computer terminals or by fibre optic networks
Radio or telephone communications
Services of mobile radiotelephony
Providing access to a worldwide computer network
Electronic advertising (telecommunications)
Providing telecommunications connections to a global computer network
Computer-aided transmission of messages and images
Electronic transmission of data and information
Providing of access to computer databases on the Internet via electronic communication media
Teleconferencing services
Provision of electronic mail facilities
Connecting Internet web sites into an advertising network, Server-to-server calls.
The mark was filed in class 42 with following description of goods:
Evaluations, appraisals and research in the technological fields provided by engineers
Design and development of computer software, computer systems, algorithmic software and new technologies
Research and development
Technical, technological, programmatic and algorithmic project studies
Development (design), installation, maintenance, updating or rental of computer software, servers, algorithmic programs
Computer programming
Consultancy concerning computers
Conversion of data and computer
Hosting of adverts on the internet
Designing of websites, parts of websites, and APIs for advertising purposes and the serving of adverts
Programming of software for online advertising
Software as a service (SaaS) services
Platform as a service services (PaaS)
PaaS and SaaS services for marketing, data analysis, the serving of adverts, creating and uploading advertising materials, monitoring advertising campaigns, budding on and selling advertising space, automating the process of bidding on and selling advertising space, Real Time Bidding (RTB) on adverts, the encryption of personal data related to online marketing
Data security services to allow the secure storage of customer data, and the accessing and sharing of such data between approved parties and sources
PaaS and SaaS services providing on Artificial Intelligence (AI) and Machine Learning (ML) tools for the Analysis of data related to marketing campaigns and customer sales habits
PaaS and SaaS services providing Artificial Intelligence (AI) and Machine Learning (ML) tools to predict the value of a customer in an online marketing context and to calculate an appropriate bid for placing adverts before said customer [in real time].