The trademark SO GOOD, IT'S OF THE HOOK was filed by Hejaco B.V., a corporation established under the laws of the Kingdom of the Netherlands (the "Applicant"). The application was published for oppositions on August 23, 2021, and received one opposition filed on November 23, 2021 by Blue Earth Foods Limited on Likelihood of confusion. the opponent was represented by FORRESTERS and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued November 23, 2021
The application was filed in Dutch, and Dutch was also language of all opposition proceedings (English was selected as the second language).
Goods And Services
The mark was filed in class 29 with following description of goods:
Meat, fish, poultry and game
Meat extracts
Fruits, Agaric, Vegetables, Nuts, Grains (seeds), Pulses, Potatoes and Seaweeds, All the aforesaid goods preserved, frozen, dried, cooked and processed
Jellies, jams, compotes, fruit and vegetable spreads
Tapenades
Eggs, Egg products, Egg substitutes and Replacement products for eggs
Milk, Cheese, Butter, Yoghurt and other dairy products, And substitutes and replacement products for milk
Oils and fats for nutrition purposes and substitutes and replacement products for oils and fats
Substitutes and replacement products for fish, seafood, molluscs, meat, poultry and game
In-vitro meat and In-vitro meats
Farmed fish and Farmed fish products
Formed and textured herbal proteins for use as meat replacement or fish replacement
Surimi
Prepared meals, Ready-made meals, Snack foods, Snack products and Deep-frozen products, All the aforesaid namely based on the following goods: Fish, sea foods, Molluscs, Meat, poultry, game, Fruits, Agaric, Vegetables, Nuts, Grains (seeds), Pulses, Potatoes, Seaweeds, Eggs, Milk products and/or Substitutes and substitute products for the following goods: Eggs, dairy, Fish, sea foods, Molluscs, Meat, poultry and game
Extracts of vegetables [juices] for cooking
Preparations for making bouillon, soup and beef tea.
The mark was filed in class 30 with following description of goods:
Coffee, tea, cocoa and artificial coffee
Rice, pasta and noodles
Tapioca and sago
Flour and preparations made from cereals
Bread, pastry and confectionery
Chocolate
Edible ices, sorbets and other edible ices
Sugar, honey, treacle
Yeast, baking-powder
Salt, condiments, spices, preserved herbs
Vinegar, sauces (condiments), and other spices
Ice [frozen water]
Prepared meals, Ready-made meals, Snack foods, Snack products and frozen goods, All aforesaid goods made of the following products: Rice, Pasta, Noodles, Pasta and (topped) bread products, whether or not with fruit, Mushrooms, vegetables, Nuts, Cereals, pulses, Potatoes, Seaweed, And substitutes and replacement products for eggs, dairy, Fish, seafood, Molluscs, Meat, Poultry and game
Flavourings made of fruit, mushrooms, vegetables, nuts, seeds, legumes, potatoes, seaweed and substitutes and replacement products for eggs, dairy, fish, seafood, molluscs, meat, poultry, game, oils and fats.
The mark was filed in class 31 with following description of goods:
Unprepared and unprocessed agricultural, aquacultural, horticultural and forestry products
Unprepared and unprocessed cereals and seeds
Fresh fruits, vegetables and herbs
Natural plants and flowers
Algae and weeds for human consumption, including red seaweed, seaweeds, kelp and other weed and algae
Unprocessed agar (Tengusa seaweed)
Unprocessed spirulina.
The mark was filed in class 35 with following description of goods:
Business intermediary services in the purchase and sale, import and export, And wholesaling and retailing, in relation to the following goods: Fruit, Mushrooms, Vegetables, Nuts (fruits), Grains (seeds), Pulses, Potatoes and/or seaweeds, All the aforesaid goods preserved, frozen, dried, cooked or processed, Meat, Fish, poultry and game, meat extracts, jellies, jams, Compotes, fruit spreads, Vegetable-based spreads, Tapenades, Eggs, egg products and Substitutes and replacement products for eggs
Business intermediary services in the purchase and sale, import and export, And wholesaling and retailing, in relation to the following goods: Milks, Cheese, Butter, Yoghurt and other dairy products, And substitutes and replacement products for dairy, Oils and fats for food, Substitutes and substitute products for oils, fats and fish, Seafood, Molluscs, Meat, poultry and game
Business intermediary services in the purchase and sale, import and export, And wholesaling and retailing, in relation to the following goods: In-vitro meat and In-vitro meats, Farmed fish and Farmed fish products, Formed and textured vegetable proteins for use as replacements for meat or replacements for fish, Surimi
Commercial business mediation relating to the purchase and sale, import and export, and wholesaling and retailing, in relation to the following goods: Prepared meals, Ready-made meals, snack food products, Snack products and frozen food, All the aforesaid namely based on the following goods: Fish, Seafood, Molluscs, Meat, poultry, Game, Fruit, Mushrooms, Vegetables, Nuts (fruits), Grains (seeds), Pulses, Potatoes, seaweed, Eggs and/or milk products
Business intermediary services in the purchase and sale, import and export, And wholesaling and retailing, in relation to the following goods: Prepared meals, Ready-made meals, snack food products, Snack products and frozen food, All the aforesaid namely based on the following goods: Substitutes and replacement products for eggs, Dairy, Fish, Seafood, Molluscs, Meats, poultry and/or game
Business intermediary services in the purchase and sale, import and export, And wholesaling and retailing, in relation to the following goods: Vegetable extracts for cooking (juices), Soup, Broths and Bouillon (Preparations for making -)
Business intermediary services in the purchase and sale, import and export, And wholesaling and retailing, in relation to the following goods: Coffee, tea, Cocoa, artificial coffee, rice, pastes and Noodles, Tapioca and sago, Flour and preparations made from cereals, Bread loaves, Pastries and Confectionery, Chocolate, Edible ices, sorbets and other edible ices, sugar, honey, treacle, yeast, baking-powder, Salt, condiments, spices, preserved herbs
Business intermediary services in the purchase and sale, import and export, And wholesaling and retailing, in relation to the following goods: Vinegar, Sauces (condiments) and other spices, Ice (frozen water)
Business intermediary services in the purchase and sale, import and export, And wholesaling and retailing, in relation to the following goods: Prepared meals, Ready-made meals, snack food products, Snack products and frozen food, All aforesaid goods made of the following goods: rice, pastes, Noodles, Pasta and (topped) bread products, whether or not with fruit, Mushrooms, Vegetables, Nuts (fruits), Grains (seeds), Pulses, Potatoes and/or seaweeds
Commercial business mediation in the purchase and sale, import and export, and wholesaling and retailing relating to substitutes and substitute products for eggs, milk, fish, seafood, molluscs, meat, poultry and/or venison
Business intermediary services in the purchase and sale, import and export, And wholesaling and retailing, Relating to flavourings made from the following goods: Fruit, Mushrooms, Vegetables, Nuts (fruits), Grains (seeds), Pulses, Potatoes, seaweed and Substitutes and replacement products for eggs, Dairy, Fish, Seafood, Molluscs, Meat, poultry, Game, oils and greases
Business intermediary services in the purchase and sale, import and export, And wholesaling and retailing, in relation to the following goods: Unprepared and unprocessed agricultural, Unprepared and unprocessed cereals and seeds, Fresh fruits, Fresh vegetables and fresh herbs, Natural plants and flowers, Algae and weed for human consumption, including red weed, Seaweeds, kelp and other weeds and algae, Unprocessed agar (tengusa seaweed), Unprocessed spirulina
Business intermediary services in the purchase and sale, import and export, And wholesaling and retailing, in relation to the following goods: Meals, Foodstuffs, drink items, Catering and delicatessen goods, Sauces and cookbooks
Arranging of events and meetings for promotional, advertising and/or commercial purposes
Provision of commercial information
Consultancy and information regarding the aforesaid services
The aforesaid services also provided via electronic networks, such as the Internet.