The trademark prima direct was filed by PRIMA ASSICURAZIONI S.P.A., a corporation established under the laws of the Italian Republic (the "Applicant"). The application was published for oppositions on July 15, 2021, and received one opposition filed on October 14, 2021 by PRIMA on (a) Art. 8(4), (b) Likelihood of confusion. the opponent was represented by SCAN AVOCATS and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued October 14, 2021
The application was filed in Italian, and Italian was also language of all opposition proceedings (English was selected as the second language).