The trademark application EHI was filed by BrandBastion Oy, a corporation established under the laws of the Republic of Finland (the "Applicant"). The application was published for oppositions on July 27, 2021, and it was registered by office on November 3, 2021 without any oppositions.
It was designated 'Basic Application' for International Application 1674583 at the World Intellectual Property Organization (WIPO).
The application was filed in Finnish (English was selected as the second language).
Change of name and professional address of the trademark registration was recorded on December 2, 2021. Change of name and professional address of the trademark registration was recorded on April 7, 2022.
Goods And Services
The mark was filed in class 35 with following description of goods:
Analysis of advertising response on how favourable a company or brand is perceived
Evaluating the impact of advertising on audiences
Providing information and analyses concerning the impact of advertising on audiences
Employee performance assessment services
Online media monitoring services using computer software to automatically monitor internet websites and online publications for customer-specified topics and to capture relevant content on those topics, and providing documentation and analysis of that online content to others for business purposes
Business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions
Business consultation services, namely, analysis of audience engagement and participation
Media monitoring services, namely, monitoring print media, television, radio, and other media for customer-specified topics, gathering relevant content on those topics, and providing documentation and analysis of that media content to others for business purposes
Monitoring social media for business purposes, namely, online media monitoring services using computer software to automatically monitor social media sites for customer specified topics and to capture relevant content on these topics, and providing documentation and analysis of that online content to others for business purposes
Providing information in the field of marketing and on-line marketing media via the Internet
Providing marketing consulting in the field of social media
Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions
Market research
Advertising and business management consultancy
Preparing business reports electronically relating to the use of web sites
Business and marketing research services, namely, collection, reporting, analysis and integration of data related to the use of websites and the effectiveness of online and offline marketing campaigns
Consultation services in the field of media analysis, namely, online media monitoring services using computer software to automatically monitor internet website and online publications for customer-specified topics and to capture relevant content on those topics, and providing documentation and analysis of that online content to others for business purposes
Customer relationship management
Advertising and marketing consultation services, namely, consulting services to advertisers and advertising and marketing agencies in the fields of paid and natural key word marketing search management and optimization, social advertising, display advertising, mobile advertising, location-specific advertising, device-specific advertising, paid and natural search marketing, web analytics and customer relationship management
Consulting services in the fields of natural search marketing, social advertising, display advertising, mobile advertising, location-specific advertising, device-specific advertising and customer relationship management
Monitoring usage of computer software and websites for business purposes
Business data analysis services in the field of customer interaction.
The mark was filed in class 42 with following description of goods:
Providing on a software-as-a-service (SaaS) basis a software application for evaluating the impact of advertising on audiences for assessing employee performance, and for making adjustments to online advertising campaigns on the basis of assessments of advertising impact
Computer service, namely, software-as-a-service provider (SaaS) in the nature of hosting software for use by others that manages, collects, automates, integrates, analyzes, reports, and tracks paid and natural search results and a wide variety of data and information in the field of paid and natural search management and optimization, social advertising, display advertising
Software-as-a-service (SaaS) in the nature of hosting software for use by others that manages, collects, automates, integrates, analyzes, reports, and tracks paid and natural search results and a wide variety of data and information in the field of mobile advertising, location-specific advertising, device-specific advertising, paid and natural search marketing, and web site analytics
Computer service, namely, software-as-a-service provider (SaaS) in the nature of hosting software for use by others that manages, monitors, tracks, and optimizes the performance and effectiveness of online and offline marketing campaigns and paid and natural search advertising, social advertising and display advertising, mobile advertising, location-specific advertising, device-specific advertising
Computer service, namely, software-as-a-service provider (SaaS) in the nature of hosting software for use by others that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior in the field of web analytics
Computer consulting services provided to advertisers and agencies, namely, computer consultation in the fields of computer and website diagnostic services and web analytics
Application service provider, namely, hosting, managing, developing, analyzing, and maintaining applications, software, and web sites, of others in the fields of advertising and marketing
Computer services, namely, monitoring, testing, analyzing, and reporting on the Internet traffic control and content control of the web sites of others
Providing technology consulting in the field of social media
Providing temporary use of non-downloadable software for tracking user engagement, user productivity, efficiency or adoption of features, in another software or on a website
Computer services for the analysis of data, namely analysis of execution of multiple separate web-sites or applications, for the purpose of tracking cross-platform activity of users
Providing temporary use of non-downloadable software for recording user activity on an application, a website, or a combination thereof, and for displaying recorded activities to authorized users.