The trademark ATLAS was filed by DIEMME MARKETING S.R.L., a corporation established under the laws of the Italian Republic (the "Applicant"). The application was published for oppositions on July 25, 2021, and received one opposition filed on October 25, 2021 by ATLAS INFORMATICA, S.L. on Likelihood of confusion. the opponent was represented by CLARKE, MODET Y CÍA., S.L. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued October 25, 2021
The application was filed in Italian, and Italian was also language of all opposition proceedings (English was selected as the second language).
Goods And Services
The mark was filed in class 9 with following description of goods:
Search marketing software
Third party search marketing software
Computer software for advertising
Computer software for business purposes
Software for evaluating customer behaviour in online shops.
The mark was filed in class 35 with following description of goods:
Advertising, marketing and promotional consultancy, advisory and assistance services
Analysis of advertising response and market research
Analysis of the public awareness of advertising
Analysis of advertising response
Advertising analysis
Development of marketing concepts
Planning of marketing strategies
Arranging advertising and promotional contracts for others
Sales promotion through customer loyalty programs
Organization, operation and supervision of sales and promotional incentive schemes
Organisation and management of business incentive and loyalty schemes
Management of customer loyalty, incentive or promotional schemes